The Gift List has just posted 75 new "short leads" for Publicity Hounds who want to promote products that would make great gifts for Mother's Day, Father's Day and graduation. Several of those have deadlines this week. Getting your product mentioned in these guides is often far … [Read more...]
Fitness, weight loss still big during February sweeps
Several weeks ago, I posted an item about how January was a big month for fitness and weight loss stories, because people were trying to get back on track after the holidays. The media's love for these stories spills into February, one of … [Read more...]
Alternatives to the cliche ribbon-cutting photo
A friend whose company is opening a new addition called to ask for my best tips on how to stage a ribbon-cutting ceremony the media will love. "That's an oxymoron," I said. "The media don't love ribbon-cuttings. They despise them." As I've explained in the ebook I wrote last year … [Read more...]
What to do when you pitch a story idea, the reporter stalls and won’t cover it
A publicist emailed me last week, asking my advice on this dilemma. She pitched a story about her client, whose company is the local angle to a major national business story. A reporter from a big newspaper (one that most Publicity Hounds would give their right paws to get into), bit on the idea in November and asked for exclusivity. But the … [Read more...]
Spy on your competitors in their online media rooms
Thanks to Publicity Hound George McKenzie for this tip, which you'll find in his "Free Publicity Action Plan." Use your competitor's online media room to generate publicity for yourself. Simply check the media room on their website. George says they’ll probably be crowing about their media successes (as they should). You can contact the media … [Read more...]
How to promote networking seminars
Corinne Donlin, San Francisco, California writes: "I am looking for recommendations as to how to get publicity to promote seminars which will present how individuals (real estate agents, financial planners, salespeople, insurance agents, etc.) as well as small business owners can increase their sales through networking. I'd like ideas as to 1) … [Read more...]
Dateline’s troubling predator program begs for comment, follow-up
After watching "To Catch a Predator" on NBC's "Dateline" Friday night, I was so upset I could hardly sleep. It was the third installment of a show that illustrates a growing and horrific epidemic in the U.S.---grown … [Read more...]
Author resource box the most important part of submitting articles
A consulting client emailed me last week, complaining that she had spent hours submitting articles to online article directories, but they aren't resulting in any leads. I told her to email me a sample article, and as soon as I looked at it, I spotted the problem. She had a wimpy, worthless resource box at the end of the article, with no call to … [Read more...]
Ghost-written or mass-produced columns, articles can spell trouble
The February 2006 issue of Senior Market Advisor magazine includes an article headlined "Get Noticed," which includes tips from The Publicity Hound and other experts on how to spread the word about your company. It includes a topic that I want to warn you about: mass-produced "columns" or articles, usually written by a big company's PR department, … [Read more...]
Looking for a job in PR? Your media contacts might help decide if you get it
Remember that reporter who you ticked off when you kept calling to ask, "Can you tell me when the news release I sent you will be printed?" Or the editor who won't talk to you again because you promised him exclusivity on an article, then turned around and gave it to a competing magazine? Both of them might help decide whether you get your next … [Read more...]
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