It baffles me why so many PR people complain about a lack of business yet never think of offering to present a program to their local Rotary or Kiwanis Club on how to get publicity.
When they grumble that they don’t have enough clients, I suggest they create an inexpensive information product on how to get publicity, then give it away.
Then they look at me like I’m nuts.
“Why would I want to give away information when I want them to hire me?” they ask.
Because if you tell people how to get their own publicity, many won’t bother doing it themselves. They don’t have the time. Others are intimidated by the media. And others want results NOW and can’t take the time to learn the intricacies of generating story ideas, pitching and making the important follow-up calls.
And since you’re the one who gave them the idea to generate publicity, they’d rather hire you to do it for them.
Public speaking and creating information products are only two of “24 Ways to Attract Clients to Your PR Practice.” Publicity expert Marcia Yudkin teamed up with me to present the teleseminar last year. Neither one of us is ever lacking for clients.
If you’re a publicist or a public relations expert—and you’re good at what you do—there’s no reason why you shouldn’t have more business than you can handle.