Ask yourself these five questions about the product you sell. Does it:
—Solve a common problem or make life easier?
—Appeal to a broad audience?
—Have unique features and benefits?
—Is it topical or timely?
If you answered yes to every question, there’s a good chance your product is an ideal candidate for QVC, the home shopping network.
QVC, which stands for quality, value and convenience, has been at the top of the home shopping channel food chain for more than 10 years and counting.
Getting onto QVC is difficult, but if you’re among the 4 percent of the products that land on the show, you can rack up phenomenal sales within a matter of a few hours.
Those products include books.
Book marketing expert Penny Sansevieri says that selected books have been known to sell as much as $40,000 in product in only three and a half minutes of airtime. But the title has to be of general interest and not appeal only to a narrow niche.
For more tips on how to get your product onto QVC, read Penny’s article in the November/December issue of The Publicity Hound subscription newsletter.
The issue also includes 6 ideas on how to write world-class news releases, tips on how to publicize a speaking engagement, 9 New Year’s resolutions for Publicity Hounds, the correct way to follow up with book reviewers, where to find cheap sample copies of magazines, the protocol of posting blog comments, a search engine trick to position yourself as an expert, a book that features contact information for more than 2,000 journalists, creative publicity tips for authors, November/December story ideas, and tips from the editorial director of OverTime magazine on how to pitch his magazine that’s read by professional athletes.