I wish every publicist or PR person would sign a prenuptial agreement with their client before signing the actual contract. The prenup would make it clear that the publicist has ultimate control over things like the exact wording of pitches to the media, or the length and wording of press releases. Based on my work the last several years with … [Read more...]
Melbourne Wildlife Sanctuary needs publicity, marketing tips
Leanne Fielder of Melbourne, Australia writes: "I work for the Melbourne Wildlife Sanctuary at La Trobe University in Melbourne, Australia. For over 35 years, volunteers and a skeleton staff have transformed 71 acres of degraded land into a rich and diverse area full of rare and unique flora and fauna that have not been seen in the greater … [Read more...]
Wall Street Journal changes health reporters
One of the biggest frustrations of generating publicity is getting to know a reporter, then watching her leave, or change beats. So it is with health reporters at The Wall Street Journal. The Navigator, a blog published by Bacon's, reports that WSJ health reporter Sarah Lueck, … [Read more...]
Radio talk show guests have two more items to add to their pre-show checklist
Publicity Hound Carol White of RLI Press in Wilson, Oregon adds to last week's item about things to … [Read more...]
Ladies’ Home Journal editor offers pitching tips
If you're pitching the Ladies' Home Journal, adhere to its three-month lead time. So says Julia Kagan, the health director at the magazine, whose pitching tips were featured in an article at the Media Insider blog. Other things you should know: The magazine prefers news tips, not how-to … [Read more...]
Free ebook on publicity gives you 24 ideas you can steal
"The Best of The Publicity Hound's Tips of the Week of 2005" is hot off the computer. It's a compilation of the 24 tips from last year's weekly ezine that evoked the greatest response from readers. You can still use many of these tips in your 2006 media campaign. You can download the … [Read more...]
Corporate tips booklet author needs advice
Joyce Restaino of Newfoundland, New Jersey writes: "I hope your Publicity Hounds can come up with some ideas to help generate publicity for a motivational tips booklet I have coauthored with a corporate trainer. We envision a spiral bound book with a good-quality cover. We should have more information about the number of pages in a few … [Read more...]
Radio talk show guests need checklist of things to do before the show begins
I just got off the phone with Pam Newman, who interviewed me for one hour on her program "Unlocking the Secrets of Your Small Business" on Hot Talk 1510 AM Radio in Kansas City about how small business people can generate free publicity. I called in about 5 minutes before the hour, as instructed, then listened to the commercials that aired before … [Read more...]
8 mega-trends worth piggybacking onto
A tidy, interesting little White Paper arrived in yesterday's mail. Unlike most other White Papers that I toss in the trash, I read this one cover to cover---all 6 pages worth. It's called "Profiting from Mega-Trends: Eight That Will Change How You Think About Your Brand." And it's one in a series of White Papers being written by Hiebing, a brand … [Read more...]
Op-ed columns offer the chance to brag about your company
Don't tell me you can't get any publicity because all the reporters who you've pitched are ignoring you. Boo-hoo. That's all the sympathy you'll get from me. I'd rather spend my time telling you about Dick Stangl, a former client who claimed 7 column inches in the Milwaukee Journal Sentinel yesterday to brag big-time about his 86-year-old … [Read more...]
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