I attend a popular trade show each year where several people I know create fake press passes so they don’t have to pay the hefty admission fee.
It’s easier than ever, thanks to desktop publishing. But get caught, and you risk looking like a cheapskate. Even worse, you can ruin your reputation within that industry.
If your organization issues press passes to the media, or you’re a journalist or blogger who requests press passes and has had problems getting them, I’d like to interview you for a freelance story on fake press passes that I’m writing for PR Tactics, the magazine for the PR industry.
The kinds of sources I’m looking for include:
—Convention and visitors bureaus
—Anyone in the hospitality industry
—Groups that need publicity for special events and issue press passes
—Bloggers, ezine publishers and other online media that have had problems getting press passes
—Anyone who has caught anyone else using a fake press pass
—Anyone who has used a fake successfully
Email me with comments that I can use in the article and I may follow up with a longer interview.