If you want the real scoop on what people think of your customer service, don't bother asking the folks in your customer service department. For a much more accurate look, do an online search for your company. You might be shocked at what you find. A recent story in the Washington Post said disgruntled customers are increasingly turning to blogs … [Read more...]
Press releases just got easier thanks to this free tutorial
Writing press releases isn't easy. If you think I'm wrong, take this little quiz. Answer true or false to the following statements: I write press releases primarily to encourage journalists at newspapers and magazines to write articles about my company, or for broadcasters who will feature us on the news or invite us as guests on talk shows. I … [Read more...]
I Keep Safe Coalition needs publicity tips
Carolyn Cox of Virginia Beach, Virginia asks: "Optimist International, one of the Big 4 of community services groups, focuses their volunteer efforts on 'Bringing Out the Best in Kids. Right Here. Right Now.' "We recently joined the I Keep Safe Coalition in order to help keep kids safe on … [Read more...]
Book reviews vs. advertising an easy call for book marketing expert John Kremer
Book marketing expert John Kremer says that if he had his choice between buying an ad to promote a book or going after free publicity, he'd choose free publicity almost every time. That's because generating interviews, giving your expert opinion, writing articles and having journalists … [Read more...]
Oprah needs gift ideas for magazines and “Oprah’s Favorite Things”
At the end of each year, the Queen of Daytime TV Talk Shows makes a list of things she likes, then features them on her show in December. They're known to her fans simply as "Oprah's Favorite Things." Last year, they included an Apple iPod, croissants from William-Sonoma, a Burberry coat and purse, a … [Read more...]
MyShelf.com needs a book reviewer
Publicity Hound Carolyn-Howard Johnson, publisher of the Sharing with Writers ezine, says her editor at MyShelf.com is looking for another reviewer. Carolyn writes: "As many of you know, I recommend reviewing as a way to trade your writing for exposure. Some reviewers get paid but I don't view … [Read more...]
Find a photographer at Look Better Online
Suzanne Falter-Barns, the expert at building your platform, passes along this great tip for anyone who needs a good-quality photo, but doesn't want to resort to using the photographer at the local department store, or the camera in cousin Louie's cellphone. Check out [Read more...]
Watches for lawyers: A clever product that needs publicity ideas
Lisa Solomon of Ardsley, New York writes: "My husband and I, both attorneys, are partners in The Billable Hour Company. We make watches and clocks especially for lawyers, with dials divided into six-minute increments--the same way many lawyers bill. "Our product is a lighthearted take … [Read more...]
A bra that deflects bullets? Details, please
Reporters are taught from Day One to always get pertinent details. Like the name of the cat that died in a housefire. Or the height of the basketball star who hit his head on the top of a doorway and had a concussion. This amusing post by the Poynter Institute titled [Read more...]
Article directories abound: Post to sites with a Google page ranking of 4 or higher
Rik Feeney of GymnasticsTrainingTips.com asks this question about posting article online: "What experience do you have with article submission sites? Are they worth the time and effort? I recently received info from this site and it intrigued me, but then I thought to myself, … [Read more...]
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