EzineArticles.com, the granddaddy of article directory websites, has just issued a call for articles in 8 new categories: Real Estate Law Timeshares Sleep & Snoring Ergonomics Pain … [Read more...]
Why most Oprah fans need an ebook on how to pitch
Women's Wear Daily says the staff at "O, the Oprah Magazine" isn't pleased with Susan Harrow's new ebook "Get into O Magazine." And WWD doesn't seem to be either, based on this review. But reviewer Amy Wicks doesn't present a very convincing argument. Some of Susan's "secrets," she says, are "relatively commonsensical topics" that anyone can learn … [Read more...]
Publicity galore for Wacky Warning Label contest
I heard a really fun morning drive-time radio interview with Bob Dorigo Jones on a Milwaukee radio station.
He's the author of the new book "Remove Child Before Folding: The 101 Stupidest, Silliest and Wackiest Warning Labels Ever." It … [Read more...]
Top 150 marketing blogs in U.S.
One of the best ways to generate publicity is to create a "Top 10" list. But if you want to start a real buzz online, make the list a lot longer. For example, how about choosing the best bloggers in your area of expertise? PR/marketing blogger Todd Andrlik's "Top 150 Marketing Blogs" list shows how to do it. I like five things about this … [Read more...]
Press release, marketing buzzwords to banish forever
Blogger and former journalist David Meerman Scott, who I interviewed several months ago on “The New Rules for Press Releases," has written … [Read more...]
Promoting a neuro-linguistic programming book
Roger Ellerton of Ottawa, Ontario, Canada writes: "I am the author of 'Live Your Dreams Let Reality Catch Up---NLP and Common Sense for Coaches, Managers and You.' My book was published a year ago but I want more publicity. "I've submitted articles to article directories, donated … [Read more...]
Blog promotion is easier with these 41 tips
No more excuses for publishing a blog that pulls about as much traffic as a deserted country road. Tony Hung, guest blogger this week at ProBlogger, presents 41 ideas on [Read more...]
Music industry publicity course at UCLA
UCLA Extension is offering a one-day seminar exploring the role of public relations in pop music. "Publicity in the Music Industry: A One Day Seminar" features guest speakers from record labels and music industry journalists. The seminar is led by Cary Baker, owner of conqueroo, a Los … [Read more...]
Press release tip to lure the media
I'm betting 9 out of 10 of you won't bother doing this because it's too time-consuming. But if you do, you'll see more media outlets using your press releases and calling you for interviews. This exercise is courtesy of Paul J. Krupin, whose company writes and distributes press … [Read more...]
Turn your book into a Hollywood movie
So, you think Hollywood will go ga-ga over your book?
Not so fast. Lots of authors think the same thing. And if you want to break through all that competition, you have to take the right steps.
Rick Frishman of Planned Television Arts is offering a free teleseminar from 8 to 9 p.m. Eastern Time on Wednesday, January … [Read more...]
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