One of the best ways to generate publicity is to create a “Top 10” list.
But if you want to start a real buzz online, make the list a lot longer. For example, how about choosing the best bloggers in your area of expertise? PR/marketing blogger Todd Andrlik’s “Top 150 Marketing Blogs” list shows how to do it.
I like five things about this list:
—Bloggers like me who are on the list (this blog is Number 104) are blogging about it. That’s 150 bloggers who will be eager to give him publicity. That’s in addition to all the other bloggers who don’t blog about marketing or PR but whose readers are interested in the topics.
—In addition to all that publicity, his blog gets dozens of inbound links, which improve the page ranking.
—The neat, easy-to-read list presented in table format.
—An explanation of the multimetric algorithm he used for the rankings.
—The nifty “Power 150” logo, available at his blog in a variety of sizes. What a great branding tool. He’s encouraging bloggers like me who made the list to post the logo in the margin on our blogs. Exposure for him and more credibility for us.