Publicity Hound Brian Foley read last week’s item in which I complained about those uncreative ribbon-cutting and check-passing ceremonies that seem to be everywhere.
He loved my idea of a bank hiring a magician to perform magic tricks with dollar bills at its grand opening. Brian, a professional magician who does exactly that, offered another tip that’s worth sharing.
“Banks can also have origami displays of animals made out of bills,” Brian wrote. “I’ve seen displays like this in banks in Europe, in glass cases in the middle of the bank floor. They always get great responses, and you can keep them on display for weeks. I think they’d result in good publicity for any bank.”
Use the origami display idea not only for grand openings, but to celebrate anniversaries and during other special events.
At tax deadline time, how about a local tax preparer’s office finding local students to make origami animals from all the unused tax forms, then displaying them?
If you teach origami, do a joint promotion with a local print shop. Your students can use over-runs or leftovers and turn them into animals, flowers and other colorful pieces of paper art.
An office supply store can sponsor a local contest inviting people to submit the most creative piece of origami artwork. Those are just a few ideas to get you started.
If you’re an artist who creates origami or works in any other medium, learn dozens of ways to promote it. I was a guest on a teleseminar a few months ago on “How Artists Can Sell More Artwork Through Online and Offline Publicity.”
