If you’re targeting teens with a message about your product, service, cause or issue, it’s a mistake to use only MySpace or only Facebook.
MediaWeek says that according to a new report issued by Nielsen/NetRatings, U.S. Web users ages 12-17 who regularly visit both MySpace and Facebook spend more time on these sites than users who visit just one site or the other. In August, those dual Facebook/MySpace users spent 26 percent more time on Facebook—or 93 minutes per month—than did the average Facebook-only users, who averaged just 74 minutes.
Thanks to The Book Marketing Expert Newsletter by Penny Sansevieri for tipping is off to this one.
Shama Hyder says
One note of caution to your readers Joan-facebook can be addictive. : )