The 2008 PRWeek/PRNewswire Media Survey reveals some interesting results about the way journalists do their jobs. When they hunt for sources and do research before writing, many of them use three popular social networking sites to save time: LinedIn, MySpace and Facebook. PRWeek surveyed more than 1,200 journalists and bloggers. One out of four … [Read more...]
American Airlines’ canceled flights a publicity op
American Airlines' more than 1,000 canceled flights this week offer a chance for business travelers and others to piggyback off this news story. The airlines canceled more than 930 flights today, stranding tens of thousands of travelers in airports throughout the U.S. More than 570 flightsw are expected to be canceled on Friday, with the schedule … [Read more...]
Pitch stand-alone photos ideas to weekly newspapers
When Tom Holubowicz wanted publicity recently for his custard stand in Grafton, Wisconsin, he donned an ape costume and visited the local Pick 'n Save supermarket to buy bananas for Monkey Pox, his "flavor of the day." The recipe calls for bananas, custard and chocolate-covered peanuts. Before he left, he called The News Graphic, his local weekly … [Read more...]
Book reviews at EzineArticles.com help authors with publicity
Authors, are you giving away copies of your books to influential people and asking them to submit reviews at EzineArticles.com, the granddaddy of the article directory sites? Heck, they don't even have to be influential. If you publish an ezine, ask your readers to review one of your books. Bloggers, you can … [Read more...]
Web video is easy with free tips from Mike Stewart
Entomologist Hal Coleman of Alpharetta, Georgia has been using web video for a little more than a year to sell his exterminating services, and it gives him a huge advantage over his competitors. Let's say a company discovers its offices are … [Read more...]
A virtual assistant can help with personal calls, too
If you've hired a virtual assistant, or you're considering hiring one, let your VA help you with more than just your business. Delegate many of your personal calls to her. Here's an example. When my local Pick 'n Save supermarket stopped carrying Jennie-O turkey sausage links, one of my favorite breakfast foods, they told me that if I wanted to … [Read more...]
Gift adventure service for kids needs promotion ideas
Steve Mock of Henderson, Nevada writes: "I am an uncle who was trying to impress my nieces by making my gifts to them an adventure. "As a result, I've created my own company, Giftventure. It gives children a personalized week-long treasure hunt that comes in the mail. "At our website at [Read more...]
Product placement watchers: ‘The Office’ is back
NBC's hit series "The Office" returns at 9 p.m. Eastern Time on Thursday, April 10. That's good news for its huge legion of fans, which includes "producet placement watchers" who are looking for the next brand name to pop up in the popular series. "The Office" is known for, among … [Read more...]
Spanish-language newspapers buck industry’s dismal trend
While many other newspapers are marching toward the graveyard, Spanish-language daily and weekly newspapers are seeing circulation and advertising revenue soar.
The April 7 issue of PRWeek says La Opinion, a Hispanic newspaper, saw its circulation grow by 3.7 percent in September, the largest increase of any newspaper---in any … [Read more...]
Credit union wants ideas for promoting savings contest
Natasha Henry of Laurel, Maryland writes: "I'm a communications writer for a federal credit union in Maryland. Earlier this year, we launched a year-long savings campaign in which members who make monthly deposits into their accounts get a chance to win several thousand dollars in cash prizes through monthly and quarterly drawings. When members … [Read more...]
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