Natasha Henry of Laurel, Maryland writes:
“I’m a communications writer for a federal credit union in Maryland. Earlier this year, we launched a year-long savings campaign in which members who make monthly deposits into their accounts get a chance to win several thousand dollars in cash prizes through monthly and quarterly drawings. When members continue making deposits every month, they have a chance to win a $20,000 cash prize in December of this year.
“I’m interested in learning what type of affordable publicity ideas your Hounds would have for a campaign of this type. I’d like to present some low-cost promotional ideas and pitches to see if any of them can be done.
“Our level of media coverage is typically within local newspapers, national trade journals and local TV news station coverage. However, we have been mentioned in one national paper to my knowledge, which was the Wall Street Journal, on the topic of employee wellness programs. “