Life coaches often complain that they have a difficult time generating publicity, perhaps because life coaches seem to be everywhere. But Publicity Hound David Bohl, of Milwaukee, a life coach and former venture capitalist, made it happen, with some help from a sharp publicist. David was … [Read more...]
Publicist finds the perfect hook for inflight magazine pitch
When Seattle publicist Nancy Juetten told me about a clever hook she used to place an article about a client's product, a purse hook, in the holiday gift section … [Read more...]
Hypertarget your message with MyAds on MySpace
I spend almost no time on MySpace simply because that's not where my target audience spends most of its time. I much prefer Facebook, LinkedIn … [Read more...]
Honolulu photographer needs to attract high-end clientele
Lisa Hoang of Honolulu, Hawaii writes: "I am a professional child and family photographer. I own a boutique, on location portrait studio that caters to high-end clientele. I want my business to be talked about among the elite, with my clients beginning a relationship with me from the time their babies or born, or just before with maternity … [Read more...]
Sending Facebook event invitations, RSVPs is time well spent
If you're creating events on your Facebook page for speaking engagements, book signings, teleseminars or anything else you want to promote, don't miss an important step---emailing the invitation to a select group of your friends, or all of them, using the email function on Facebook. If you have thousands of friends, that's a time-consuming … [Read more...]
Offer advice on how businesses can cope in a bad economy
Here's a great example of how a smart Publicity Hound is passing along tips for small business owners who want to make sure their clients pay their bills. Margie Zable Fisher of Zable Fisher Public … [Read more...]
Ideas needed to promote website for do-it-yourself divorces
Jackie Stanley of Greensboro, N.C. writes: "I'm an attorney and recently launched a website which offers offers online courses that teach people how to handle their own simple divorce cases in North Carolina. "It teaches people who want to save time, money and hassle how to handle their own simple divorce actions. There are lots of places to go … [Read more...]
Find a freelancer with SPJ freelancer directory
Here's another great resource for Publicity Hounds who need to outsource work to freelancers. Consult the Society of Professional Journalists' online freelancer directory, a listing of more than 600 members. You can search by state or specialty. Members include writers, photographers and … [Read more...]
Presidential politics in the workplace: A great story idea
Can't think of a story to pitch about your business, nonprofit or government agency? Thanks to TV producer Shawne Duperon's excellent newsletter Shawne's TV Guide, for this timely story idea: politics … [Read more...]
How can a Texas veterinarian promote organic dog shampoos?
Dr. Shawn Messonnier, a veterinarian and award-winning author from Plano, Texas, writes: "I would love ideas from other Hounds on how to promote my new line of certified organic pet shampoos. "They're currently available online only at … [Read more...]
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