Thinking of pitching public radio with your story? If so, first read these pitching tips from Charles Munroe-Kane, courtesy of Bulldog Reporter. Munroe-Kane produces "To The Best of Our Knowledge" and "Zorba Paster on Your … [Read more...]
Celebrity addresses are easier to get with this service
Celebrity addresses are a closely guarded secret. So what do you do if you're hoping to contact a celebrity and ask if they'll appear at your special event? Getting contact information for the celebrity is next to impossible, but getting in touch with the people in their inner circle isn't. The best service for contacting a celebrity's agent, … [Read more...]
Book promotion: 50 ideas for under $50
Book publicist Penny Sansevieri, never lacking for a creative ideas, wants authors to start promoting their books even if they're on a shoestring budget. She has 50 ideas for under $50. They include: Buy your domain name as soon as you have a title for your book. You can get domain names for as little as $8.95. Head on over to [Read more...]
Terrorist plot story had some great tie-ins
I saw two clever tie-ins to last week's big story about Scotland Yard breaking up the terrorist plot to blow up as many as 10 U.S.-bound passenger jets. Michelle Tennant of Wasabi Publicity Inc. and her team of 10 publicists immediately started pitching story ideas about their client, … [Read more...]
Press releases just got easier thanks to this free tutorial
Writing press releases isn't easy. If you think I'm wrong, take this little quiz. Answer true or false to the following statements: I write press releases primarily to encourage journalists at newspapers and magazines to write articles about my company, or for broadcasters who will feature us on the news or invite us as guests on talk shows. I … [Read more...]
Publicist does almost everything wrong
I've never heard of the company Invent-Tech, but I'm betting it's one of those companies that charges amateur inventors a gazillion dollars to help them license and market their inventions. The company sent me a news release and cover letter last week about Freddy Mella from Union City, New Jersey, who invented a product that extinguishes fires. … [Read more...]
Archiving news clips: How do you manage this?
Publicist Kathi Petersen of Asheville North Carolina writes: "I am wondering how other publicists archive their news clippings. I am surrounded by newspapers and magazines that I cannot bear to toss, though the professional organizer I hired questions the importance of keeping one’s news clips. "I insisted to her that showing a prospective client … [Read more...]
Pay-for-placement fees: Make sure you know what they include
Whenever I talk to someone who owns a pay-for-placement PR firm and the topic turns to their fees, they're suddenly tongue-tied. That's because the fees are hefty, like $1,500 or more to get a story placed in a business journal---something that isn't that hard to do yourself, even for inexperienced Publicity Hounds, if you just do just a little … [Read more...]
Self-publishing makes it easier for journalists to cover you
Authors love to debate the merits of having a book published by a publishing house, versus self-publishing. I'd choose the latter any day. Here's one more reason why. I'm featuring the new book [Read more...]
Publicists, clients need prenuptial agreements
I wish every publicist or PR person would sign a prenuptial agreement with their client before signing the actual contract. The prenup would make it clear that the publicist has ultimate control over things like the exact wording of pitches to the media, or the length and wording of press releases. Based on my work the last several years with … [Read more...]
- « Previous Page
- 1
- …
- 10
- 11
- 12
- 13
- 14
- …
- 17
- Next Page »