Publicist Kathi Petersen of Asheville North Carolina writes:
“I am wondering how other publicists archive their news clippings. I am surrounded by newspapers and magazines that I cannot bear to toss, though the professional organizer I hired questions the importance of keeping one’s news clips.
“I insisted to her that showing a prospective client an actual newspaper with the front page, top-of-fold story I achieved is far more impressive than telling them about the coverage, or showing them a reduced version that is either a copy or scanned, or telling them to visit the archives. Particularly because you can’t find this stuff by simply Googling.
“I’m going crazy with all this stuff surrounding me. How do your Hounds keep track of coverage they’ve received? Obviously, archiving TV/radio is a little easier with CDs/DVDs. It’s the print stuff.”