Tips, Tricks & Tools for Free Publicity
If you're a PR firm or practitioner hoping to win a coveted Bulldog Award, you'll have the chance to hear directly from three veteran judges on exactly what they're looking for in a winning entry.
Bulldog Reporter is hosting a free 60-minute teleconference at 1 p.m. Eastern on Tuesday, Nov. 3. It's limited to the first 200 … [Read more...]
Maria Antonia of New York, N.Y., writes:
"I volunteer for a small independent film company based in New York, NY. We recently completed filming for a feature film called 'Under Jakob's Ladder.'
"Set in the Soviet Union in 1941, it's based on a true story about … [Read more...]
Suzanne Fox Sevel of Melbourne, Fla., writes:
"I have a client in Atlanta, Ga., who just launched a new product called Scurtz: stylish, decorative skirts for chairs. They're very upscale, and some people see them as an alternative to … [Read more...]
Cynthia Flash of Bellevue, Wash. writes this question in the Help This Hound section of the July 14, 2009 issue of "Craigslist: A Valuable Publicity Tool.":
"I'm looking for a way to put a dollar value on web hits I get for my PR clients.
"For example, if a … [Read more...]
Since joining StomperNet, the world's largest membership site for Internet marketers, one of the most important things I've learned is to stop spending so much time chasing after new customers.
That might seem counter-intuitive. But it's true for me and it's true for you, too.
Many of us already have a group of loyal, responsive … [Read more...]
If you're a retailer who's looking for some clever ways to do fun in-store promotions in this sluggish economy, and you're on a tight budget, pick up a copy of A Retailer's Guide to Frugal In-Store Promotions by Carolyn Howard Johnson. It's … [Read more...]
Nancy L. Jerominski of SeaTac, Wash. writes: "I'm a holistic lifestyle coach who has pitched a variety of story ideas, including 'maddening menopausal symptoms stopped without meds' and 'stop doing crunches for flatter abs.' "I actually HAVE pitched Oprah several times with no results. There are lots of miserable menopausal women, and I can help … [Read more...]
When I created my profile on Facebook many months ago, I was reluctant to use the site because I found it incredibly confusing. Most days, I just ignored it. In the process, I missed numerous opportunities to start building a community of people who cared about … [Read more...]
Do you hate Twitter and refuse to use it because "who cares what I had for lunch?" Do you abhor Facebook and predict it will be passe by next year, so why go through all the trouble of creating a profile? Does your boss prohibit people from using Facebook at work? And nix your budget requests for social media? If so, read this [Read more...]
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