Tips, Tricks & Tools for Free Publicity
by Joan Stewart
Kare Anderson of Sausalito, California writes:
"I am a friend of Jenna Raby, co-founder of the company Labor Fair, an online referral community of reliable, quality workers for all on-demand household labor. Consumers get free, real-time access to hundreds of local worker profiles, pictures and professional references. And consumers … [Read more...]
by Joan Stewart
Publicity Hound Brian Foley read last week's item in which I complained about those uncreative ribbon-cutting and check-passing ceremonies that seem to be everywhere. He loved my idea of a bank hiring a magician to perform magic … [Read more...]
by Joan Stewart
I can think of no better treat than a day, or even a few hours, at my favorite spa. Until I read an amazing article on the front page of the Milwaukee Journal Sentinel about how the local day spas are the newest hangouts for teens and little girls. Girls as young … [Read more...]
by Joan Stewart
I joined the Better Business Bureau last year because using its logo on my homepage really adds to my website's credibility. So I was stunned to learn recently that the Wisconsin BBB … [Read more...]
by Joan Stewart
Roger Pozeznik of Kalamazoo, Michigan writes: "I run All-Star Driver Education in Ann Arbor. Two other big driving schools in town seem to have a monopoly and have gotten lazy with there teaching skills. It's frustrating to see that they have full classes. "The school I work for is very well-known on the east side of the state and they are in … [Read more...]
by Joan Stewart
I know you've seen photos just like this one hundreds of times.
It's called a ribbon-cutting event, complete with the giant cardbaord scissors, and it's one of the most-photographed, most boring ways to try to generate publicity.
Equally repugnant are those giant cardboard checks that somebody "presents" to someone else, usually … [Read more...]
by Joan Stewart
Kay Richardson of Miami, Florida writes: "I need help with publicity ideas for Work Smart with Ergonomics, Inc., an ergonomic consulting/training company. We provide assessments for businesses that have employees that may be complaining of wrist, neck, back and shoulder pains while sitting at their desk performing typing, researching (surfing) and … [Read more...]
by Joan Stewart
Felicia Coley of Rochester, New York writes: "Over the holidays, I launched The Well-Heeled Society. It's the first online gift registry that's exclusively for single women. "With us being the 'it girls' thanks to the backlash of The New York Times quoting the U.S. Census, which clumps 15 year-olds and up into our 'eligible single status', I have … [Read more...]
by Joan Stewart
Here's another tool for restaurant owners who receive bad restaurant reviews and want to fight back. Start blogging, and review the reviewers. That's exactly what Roberto Donna, owner of Bebo Trattoria in Arlington, Va., is doing. He's upset about the factual errors in a review his restaurant received in this month's issue of Washingtonian … [Read more...]
by Joan Stewart
Seventh Generation, which sells non-toxic household products and other supplies, recently halted a successful online promotion in which it donated free, environmentally-friendly tampons and sanitary pads to homeless shelters throughout the world. The company sent a package of organic cotton tampons or chlorine-free pads to a shelter if a visitor … [Read more...]
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