Seventh Generation, which sells non-toxic household products and other supplies, recently halted a successful online promotion in which it donated free, environmentally-friendly tampons and sanitary pads to homeless shelters throughout the world.
The company sent a package of organic cotton tampons or chlorine-free pads to a shelter if a visitor to the website clicked on a heart and dragged it into a picture of a shelter. The campaign was so successful that Seventh Generation put it on hold this past week.
Publicity Hound Ina Steiner, editor of AuctionBytes.com, told me about the promotion.
“It’s a great marketing strategy,” she said. “Now I know about a product and company I had never heard of before, and it was something I never would have clicked on without the charity aspect. I thought you would find it interesting.”
I found equally fascinating the dozens of responses people have submitted to the company, which is compiling a list of euphemisms for menstruation. (Don’t bother reader the list if you’re easily offended.) I don’t know how much publicity the euphemisms have gotten in women’s magazines. But if I were an editor. I’d do something with this. A Top 10 list, maybe?
Those Top 10 lists, by the way, are called briefs, and they’re one of nine types of briefs, fillers and quizzes the media love. Briefs are one of the best ways to get into big national magazines.