Here are some ideas on how to promote a product, service, cause or issue by tying it to Halloween, the second largest retail holiday of the year. They're courtesy of TV producer Shawne Duperon, one of my guests during next week's media … [Read more...]
Festival of Owls in Houston wants promotion ideas
Karla Kinstler of Houston, MN writes: I coordinate the International Festival of Owls, held annually the first weekend in March in the tiny little town of Houston, MN (population 1,020). It began simply as a hatch-day party for Alice the Great Horned Owl, the Houston Nature Center's … [Read more...]
Why Purell and other hand sanitizers can be dangerous
I keep a bottle of hand sanitizer in the glove compartment of my car because, I confess, I sometimes eat in my car when I'm in a hurry. Yesterday, when I was conducting a teleseminar for people in The Publicity Hound Mentor Program, I learned that that's not so smart. [Read more...]
Special events publicity: 11 tips to draw a crowd
If you're planning a special event large or small, stop losing sleep about how to draw a crowd. Check out my 11 tips on how to just that. It's at the new WomenCorp website, an online magazine for business women that's featuring me as one of the guest experts. No more excuses or worries about … [Read more...]
Viking merchant wants ‘best of’ lists, tips
Donald Hansen of Issaquah, Washington writes:
"Your readers responded well to an earlier question about need for help with our (then-Danish, now US/worldwide) website of Viking Age artifacts in replica at VikingTrader.net. We used some of the suggestions to good effect and also … [Read more...]
Donate a prize for publicity at ProBlogger
There's a clever promotion that's tied to a contest at ProBlogger, one of the top blogging sites dedicated to showing bloggers how to add income streams to … [Read more...]
Papa Jack Weil, the oldest CEO, great Labor Day story
Thanks to professional speaker Robin C. Johnston, an expert at sales, marketing and fundraising, for tipping us off to a perfect Labor Day story: "A news article just aired on TV about Papa Jack Weil, CEO of a Denver-based company. Papa Jack recently turned 106 years old and is … [Read more...]
‘The Next Food Network Star’ looking for ’08 candidates
I'm addicted to "The Next Food Network Star," and I'm thrilled that it's returning for another season in '08. Foodies who want their own TV show should be thrilled, too, because now's your chance. But do you have what it takes? The network is looking for people with cooking know-how, either self-taught or professionally trained or somewhere in … [Read more...]
Cafe for kids needs publicity ideas
Kelly Parthen of Madison, Wisconsin writes: "My partner and I are opening Bean Sprouts, a new kids' cafe outside Madison, Wisconsin. We would love your readers' help coming up with some fresh ideas for our grand opening. "It will specialize in freshly-made, healthy food for children, along with adult-friendly food and coffee. Its mission is to … [Read more...]
BusinessWeek podcaster needs help quieting dogs
Michelle Nichols of Reno, Nevada, the BusinessWeek podcaster who offered interviewing interviewing tips in item #1 above, is now asking your help with this dilemma: "I have two Lab-type dogs, and I record my weekly podcasts for BusinessWeek from my home office. Occasionally, the dogs … [Read more...]
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