The image at left accurately portrays what my life was like before I hired Chris Buffaloe of Serenty VA Services as my virtual assistant. She relieves me of tiresome grunt work that sucks energy from me. That frees me up to think more creatively and create multiple streams of … [Read more...]
Announcements aren’t news, so stop announcing
My skin crawls every time I see somebody "announcing" something in a press release or a news story. They act as though the announcement is the news when, in fact, it isn't. The content of the announcement is all anybody cares about. That's why I'd love to ban the words "announce, announced, announcing" and "announcement" from publicity campaigns … [Read more...]
Papa Jack Weil, the oldest CEO, great Labor Day story
Thanks to professional speaker Robin C. Johnston, an expert at sales, marketing and fundraising, for tipping us off to a perfect Labor Day story: "A news article just aired on TV about Papa Jack Weil, CEO of a Denver-based company. Papa Jack recently turned 106 years old and is … [Read more...]
Attract more clients with these 6 strategies
During these slow days of summer, I hear people complaining that business is flat. If you need more clients, consider these six ideas: Start blogging. The search engines love timely, content-rich blogs, particularly on niche topics. The more you blog, the more traffic you'll get. Also, start posting comments at blogs written for the same target … [Read more...]
Correcting press releases difficult with free services
Here's a great example of what can happen when you're writing a press release in a hurry. I was writing a release about my August 14 media relations and press release writing workshops, … [Read more...]
Online games, quizzes great for website promotion
If you're trying to attract traffic to your website, a simple link in your online press release often isn't good enough. You have to give people a good reason to visit. Thanks to the Wylie's Writing Tips ezine for tipping us off to the cool quizzes and games in the Gotham Gazette, a … [Read more...]
Words That Sell: Inspiration-on-demand
Have you ever found yourself writing a great article, or website copy or even a press release, and suddenly you're hopelessly stuck because you can't think of a better way to say a word like "authentic" or "beautiful" or "free"? I've been known to sit there for 20 minutes staring at the screen. My friend [Read more...]
Toilet Paper Wedding Dress Contest
This is in honor of June brides everywhere. It's the Toilet Paper Wedding Dress Contest, sponsored by Cheap-Chic-Weddings.com, a home-based business in Boca Raton, Florida that exists primarily to generate revenue from Google Adsense ads, sell a few products in its small online … [Read more...]
Great lobbies, receptionists worth bragging about
Does the receptionist at your company make visitors feel welcome by offering a bowl of M&Ms?
Or a dry towel for people who walk in a torrential downpour from the parking lot into the lobby?
Is there a TV in your reception area so visitors who have to wait can enjoy the Three Stooges on DVD?
I've been reading ideas on … [Read more...]
Need a proofreader? I found a great one
I write so much copy, that I could keep a proofreader busy 24 hours a day. I seldom use proofreaders. But I found one who did a fabulous job reviewing my sales page for Publicity Hound University, my new training course for assistants, virtual assistants and summer interns. She's … [Read more...]
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