Tips, Tricks & Tools for Free Publicity
Career counselors, resume writers, HR directors, labor lawyers and job-seekers:
If you want publicity, jump head-first into the debate over whether companies should be asking job applicants to turn over passwords to their accounts on Facebook and … [Read more...]
Update on March 8, 2012:
For years, I have recommended---at this blog, in my articles, in my newsletters, during my webinars, during interviews with other media, in my live presentations and elsewhere---that you NOT pitch a blogger unless you spend time at their blog reading their posts. You must have a good understanding of what they … [Read more...]
I love reading stories like the one about the 91-year-old woman newspaper carrier who shows no signs of … [Read more...]
Trust me when I tell you that a media list chock full of juicy personal details about a journalist or blogger can be your ticket to publicity.
BL Ochman agrees. She's a social media expert and a prolific blogger who writes about online … [Read more...]
You'll seldom find these details in those big, expensive media directories:
1. The names of a reporter's spouse and children.
2. An editor's likes and dislikes. For example, the food editor of your local newspaper mentions in her column that … [Read more...]
If you do your own publicity, or you're a publicist who has a small number of clients, you probably don't have to spend thousands of dollars on those massive media directories that are as big as phone books.
Here's why:
You're … [Read more...]Dying to get onto one of the big TV shows like the "Today" show?
Of course you are. Just one appearance can send your book flying off the shelves.
If you're a small business person, it can mean thousands of people rushing to your website.
If … [Read more...]
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
10 content marketing tips for 2012. [Read more...]
Lists are everywhere these days---on TV, on Facebook, on Twitter and in your local newspapers and national magazines. And for good reasons. Readers love lists. The end of the year is the ideal time to create your own---either by yourself or with help from … [Read more...]
Another case of a celebrity behaving badly, and another opportunity for Publicity Hounds in a variety occupations to generate some PR by tying into this story. This time, it's Alec Baldwin who was kicked off an American Airlines plane on Tuesday for … [Read more...]
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