Dying to get onto one of the big TV shows like the “Today” show?
Of course you are. Just one appearance can send your book flying off the shelves.
If you’re a small business person, it can mean thousands of people rushing to your website.
If you’re an expert in your field, it can mean more consulting assignments.
To get onto TV, here are three things you do NOT need:
- A big, expensive PR firm to pitch your idea to the producers.
- A highfalutin degree like a Ph.D.
- A long track record of publicity successes.
What you DO need is a compelling story idea, delivered in such a way that the producers know the audience will love you.
A former NBC producer who booked guests for “Today” and “Dateline NBC” will explain what it takes to become a regular guest on national TV and even get offered your own show, during a webinar at 2 and 7 p.m. Eastern tomorrow, Thursday, Feb. 9, with my friend, Steve Harrison.
Steve will interview the producer and explain how to brand yourself for the media in a way that celebrates your uniqueness while also separating you from all the other experts in your field.
You’ll learn about publicity superstars like Jennifer, who became a regularly featured lifestyle expert on Fox News Channel and “The Early Show,” and scored coverage in hundreds of print media outlets including O the Oprah Magazine, Redbook, US Weekly, Success and Entrepreneur.
Register for the webinar “How To Become A Regular Guest On National TV And Other Secrets Of The Publicity Superstars” by clicking here.
If you can’t attend because the times are inconvenient, sign up anyway and find someone who can listen and take notes for you.
Please note, this is NOT my webinar. It’s Steve’s, and I promote it as an affiliate. He usually doesn’t record these, so show up, or risk missing it.
Thanks, Joan, for tipping us off to the webinar. Much of what you elude to is what I call the #samerules of media relations. With traditional and social media now blended, creating that uniqueness that positions yourself as a credible expert, that has a compelling story to tell, is easier than ever. The #newtools of social media simply help tell the world you are now available “for comment”.
In all the media analysis we perform, those who are successful in this area practice sound, fundamental media relations…regardless of the tools they use to promote themselves. Thanks again.
You’re so right, Todd. The channels we use to pitch may have changed over the years. But the message still needs to be the same.
Thanks for commenting.