I look for every opportunity to help you connect face-to-face with journalists, and this one sounds like fun. Six New York-area journalists and broadcasters will take to the stage in a stand-up comedy competition that will raise money for Operation Uplink, a charity that supports U.S. … [Read more...]
Special events publicity: 11 tips to draw a crowd
If you're planning a special event large or small, stop losing sleep about how to draw a crowd. Check out my 11 tips on how to just that. It's at the new WomenCorp website, an online magazine for business women that's featuring me as one of the guest experts. No more excuses or worries about … [Read more...]
Viking merchant wants ‘best of’ lists, tips
Donald Hansen of Issaquah, Washington writes:
"Your readers responded well to an earlier question about need for help with our (then-Danish, now US/worldwide) website of Viking Age artifacts in replica at VikingTrader.net. We used some of the suggestions to good effect and also … [Read more...]
Halloween story ideas should be pitched now
If you sell a product or service related to Halloween, or you're promoting a cause or issue that ties in, start pitching your story ideas now. Halloween-related stories and magazine covers started showing up as early as Labor Day this year, as the popularity of the holiday seems to grow each year. Halloween is the second largest retail … [Read more...]
Nutritionist chides Bush for meat-heavy lunch
Kudos to Australian nutritionist Vicki Flood for generating publicity by piggybacking onto President Bush's visit to her country and criticizing his not-so-healthy choice of lunch food. Flood, from Sydney University's Centre for Public Health Nutrition, … [Read more...]
‘Sicko’ leads to Michael Moore health challenge
Personal trainers Jim Labadie and Ryan Lee of North Palm Beach, Florida knew the release of Michael Moore's new movie "Sicko," which castigates health care in the United States, was the perfect chance to use … [Read more...]
Papa Jack Weil, the oldest CEO, great Labor Day story
Thanks to professional speaker Robin C. Johnston, an expert at sales, marketing and fundraising, for tipping us off to a perfect Labor Day story: "A news article just aired on TV about Papa Jack Weil, CEO of a Denver-based company. Papa Jack recently turned 106 years old and is … [Read more...]
Restaurant reviewers report on dirty restrooms
When I worked as a restaurant reviewer back in the 1980s, I paid just as much attention to the quality of the restrooms as I did to what was on my plate. I mentioned things like filthy floors, overflowing wastebaskets, empty soap dispensers---and worse. Most other reviewers do, too. An article titled [Read more...]
Spring gift show alerts media to gift-related products
If you have a product that would make a terrific gift for Mother's Day, Father's Day or Graduation Day next year, you should know about the Spring Product Media Event, a chance to get your product in front of journalists. Gift List Media and adVance Public Relations will present the event October 24 at the New York Marriott Marquis on Times … [Read more...]
‘The Next Food Network Star’ looking for ’08 candidates
I'm addicted to "The Next Food Network Star," and I'm thrilled that it's returning for another season in '08. Foodies who want their own TV show should be thrilled, too, because now's your chance. But do you have what it takes? The network is looking for people with cooking know-how, either self-taught or professionally trained or somewhere in … [Read more...]
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