Tips, Tricks & Tools for Free Publicity
Pitching yourself to TV talk show bookers or your local TV news directors, and convincing them to say yes, just seems like the hard part.
It really isn't. The far more difficult task is knowing how to respond to the many emergencies that can pop up from the time you're booked to the second you walk out of the recording studio, after the … [Read more...]
If you're lucky enough to be hiring a PR intern this summer, don't fall into the trap of letting them learn on the client's nickel. There's a … [Read more...]
The blogger whose audience you've been dying to get in front of publishes your guest blog post, letting you strut your stuff to a new crop of potential customers and clients. A journalist who works for your local business journal writes a flattering, … [Read more...]
When you're pitching the media, don't spend all your time crafting your pitch.
Think about how to weave what I call the "10 Magic Phrases" into a telephone conversation, email interview or face-to-face chat with journalists and bloggers. … [Read more...]
Quick. Find your media hit list---the list of media you have pitched recently either for your own story idea or one for a PR client. Now, scan the list. I'll bet you a bag of dog treats that the Associated Press isn't on the list. That news powerhouse is frequently forgotten by PR people. Yet the AP was ranked first in terms of how often their … [Read more...]
I know that sounds harsh, but it's true. If you're trying to generate publicity for your book, you're going about it all wrong. You should be generating publicity for your expertise. That's one of the topics I discussed when I was a guest on Stacy … [Read more...]
Think beyond the office when you're pitching stories about yourself or your company to journalists and bloggers.
If your CEO has an unusual hobby or collection, Kym … [Read more...]
If you want to launch a publicity campaign and you don't have the time to do it yourself, it's time to hire a publicist.
Looking for unemployed journalists who need work is one of your best tactics. More about that in a minute. But here's some general … [Read more...]
Two big-circulation magazines are unveiling redesigns, and an almost guaranteed way to get into them is to comment on the redesigns through a letter to the editor and, of course, include the name of your company in your … [Read more...]
When you're starting a publicity campaign or creating a year-long media plan, remember that the "spray and pray" technique of pitching hundreds of media outlets with the same one-size-fits all pitch, … [Read more...]
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