Marketing | The Publicity Hound

April 13, 2010 by Joan Stewart

Prepare for the mobile gold rush with your new mobile site

In the last several issues of my newsletter, I've been writing about the gold rush that's about to occur in the world of mobile marketing.

Imagine you're in San Francisco in 1848, … [Read more...]

April 5, 2010 by Joan Stewart

Magazine turns typo in an ad into a contest

Here's a great example of how to generate publicity from an embarrassing mistake.

When the editors of Texas Dogs & Cats … [Read more...]

February 23, 2010 by Joan Stewart

How to connect by phone with a LinkedIn connection

By Joan Stewart

Here's a perfect example of how to build a strong relationship with one of your connections on LinkedIn.

Follow it to the letter, and you'll have a strong connection with somebody who can help you, and with whom you can help.

Two weeks ago, when I reviewed my LinkedIn messages, I saw this one from Abhishek … [Read more...]

January 9, 2007 by Joan Stewart

Greeting card/stationery company needs marketing tips

Lisa Tomlinson from Oakland, California writes: "I have a greeting card, stationery and gift items company that features fine art reproductions of extraordinarily unique mixed-media collage originals created by my brother, Jon Tomlinson. I don't have a bricks-and-mortar shop, but our office … [Read more...]

December 26, 2006 by Joan Stewart

Free ebook of publicity tips (consider regifting)

Put your 2007 publicity campaign on steroids with my special holiday gift to you---"The Best of The Publicity Hound's Tips of the Week of 2006" ebook. I reviewed all 52 of my newsletters from last year, hand-picked the top two dozen items that generated the biggest response from readers and included them in this ebook. It will help remind you of … [Read more...]

April 18, 2006 by Joan Stewart

PR must focus on relationships: Follow these 7 steps

Do you sweat the small stuff? Based on the several dozen emails I get each week, lots of Publicity Hounds are. Stuff like the size of the margins on a printed news release, or what kind of trinkets to slip inside a media kit. Or whether to address a reporter as Miss, Mrs., Ms. or Sally. I wrote an article for [Read more...]