In the last several issues of my newsletter, I've been writing about the gold rush that's about to occur in the world of mobile marketing.
Imagine you're in San Francisco in 1848, … [Read more...]
Magazine turns typo in an ad into a contest
Here's a great example of how to generate publicity from an embarrassing mistake.
When the editors of Texas Dogs & Cats … [Read more...]
How to connect by phone with a LinkedIn connection
By Joan Stewart
Here's a perfect example of how to build a strong relationship with one of your connections on LinkedIn.
Follow it to the letter, and you'll have a strong connection with somebody who can help you, and with whom you can help.
Two weeks ago, when I reviewed my LinkedIn messages, I saw this one from Abhishek … [Read more...]
Membership directories could include social media URLs
If your organization publishes a membership directory, allow members to include URLs for social media sites like Facebook Fan pages, [Read more...]
Giving free speeches? More places where you can speak
If you're giving free speeches in your community as a way to practice before you start charging a fee, or simply to market your business, here are more places where you can speak.
Add them to [Read more...]
Speakers, publicize your speaking engagements these 9 ways
If you do free or paid speaking engagements, there are opportunities galore to get in front of audiences that need to hear whay you have to say.
But some Publicity Hounds don't quite know where to begin. In Friday's issue of the SpeakerNet News ezine, [Read more...]
8 ways public speaking produces multiple revenue streams
If you aren't speaking about your area of expertise, you're missing valuable opportunities and multiple revenue streams.
Here are eight ways speaking pays, even if you stay in your own community and don't want to hassle with packed airplanes, crummy hotels and crummier road food:
Audience members have invited me to be part of … [Read more...]How to thrive as an author, speaker, expert in any economy
The most successful authors, consultants, speakers and experts do one thing differently from most others.
They figure out creative ways to spin their expertise into multiple products and services. Many of the most successful authors, for example, never intend to rely on income solely from their book, even if it's a … [Read more...]
Website for black doctors needs marketing ideas
Cynthia Barnes of Fort Wayne, Ind., writes:
"After moving to Fort Wayne, Ind., and being unable to find an African American doctor, I decided to create BlackHealthCareProviders.Org.
"The site has a nationwide free referral service that helps consumers find black health care providers in their own neighborhoods. The challenges I … [Read more...]
How to launch a career as a paid speaker
If you use public speaking to promote your expertise and generate publicity, don't believe what the naysayers tell you about how all speakers are suffering during this bad economy.
The July/August issue of Speaker magazine, published by the National Speakers Association, features 25 … [Read more...]
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