The next time you needed a fun promotion for a new product or service, or an upcoming event, consider a look-alike contest, one of the 35 Ways to Promote Your Facebook Page.
Important: You must use a third-party app to run your contest, one of 9 tips for running successful Facebook contests.
I love the Duluth Trading Co.’s Paul Bunyan Look-alike Contest on their page.
Chaplin the Musical also just completed a Chaplin Instagram Look-alike Contest, also supported on its Facebook page.
Here are six ideas for creating a look-alike contest as part of a PR campaign:
- To promote a book. Authors, are you launching a new book with an interesting character on the cover?
- To promote an upcoming festival. The Florida Keys Tourism Council sponsored a “Papa Hemingway Look-alike Contest” on its Facebook page. “The winner was Richard Costello, a 71-year-old restaurateur from Massachusetts.
- To draw attention to a character associated with your brand. Example: Larry, the Quaker, who’s shown on the container of Quaker Oats. Or bald-as-a-bean Mr. Clean.
- When a celebrity is coming to town. The Des Moines Register sponsored a Justin Bieber Look-alike Contest, and gave away two tickets to the show.
- To draw attention to your business and tie into an upcoming holiday. Emeritus Senior Living sponsored a Mother-Daughter Look-Alike Contest, though I couldn’t find the winner on their Facebook page.
- When you’re promoting anything to do with animals, particularly dogs. This is a great idea for humane societies and pet stores. For inspiration, watch this video of kids that look like their dogs.
What other ideas can you think of for a fun look-alike contest?
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