If you're releasing a report on the state of your industry, what's the purpose of writing a press release? Why not just post the information to your blog?
In fact, why even bother with press releases? Can't blog posts serve the same … [Read more...]
12 proofreading tips for press releases, blogs & other copy
Before you send that next press release, or add copy to your online press room, or post something to your blog, or upload a new article to an article directory site, use Mickie Kennedy's [Read more...]
Let people comment at your blog without logging in first
By Joan Stewart
One of the biggest frustrations of blogging is seeing too few comments at your blog---or no comments.
Here's one way to encourage comments. Don't require people to first log in.
Because I've created Google Alerts for my [Read more...]
Huffington: ‘Blogs more effective than press releases’
If you had to choose one or the other, which would you choose: a blog or press releases?
Arianna Huffington, cofounder and editor-in-chief of The Huffington Post, says a blog is more powerful. Her comments appear during a Q&A interview in the Febuary issue of [Read more...]
9 easy places to find content for your blog
If you're blogging, or you want to start a blog but you're afraid you won't have enough content, forget the binoculars!
You don't have to look far to find it. It's all around you.
The trick is to be aware of it, learn how to recycle it, … [Read more...]
3 business blogging tips to save time—even if you hate writing
Like this blog? Nominate it for Writer’s Digest award
For two years in a row, my website at PublicityHound.com made the Writer's … [Read more...]
Not getting blog comments? 6 ways to get people talking
By Joan Stewart
If you're blogging, but nobody's listening, take heart.
Cathy Stucker, aka The Idea Lady, offers six great tips on how to encourage people to comment at your blog.
Ask questions at the end of your blog posts, she says. And be … [Read more...]
Can't write? Can't blog? Use a recorder & transcriber
By Joan Stewart
If you're still not blogging because you're not a very good writer, or you don't have time to write, here's an easy solution.
Dictate your thoughts about a topic into a hand-held recorder. Then, find an assistant to transcribe what you've recorded and---voila!---you've got a blog post.
I was talking to one … [Read more...]
Bad press releases outed by journalists with blogs
In the old days, when we used typewriters to write press releases, and then snail-mailed the releases to the media, the worst that could happen would be that the media didn't use our releases.
Now that many journalists blog, the occupational hazards of bad press releases distributed online are multiplied. Send a crappy release … [Read more...]
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