Mistake #1 Made by Many Authors:
They wait until their books are written to figure out the target market.
Mistake #2:
They give no thought whatsoever to marketing the book until it's printed.
How do I know?
Because … [Read more...]
Author U Extravaganza May 3-5 has all-star lineup
When I attended Judith Briles' Author U last year as a presenter who taught authors how to use social media to promote their books, I practically filled a notebook while seated in the audience … [Read more...]
Publicist needs ideas for promoting fitness book
Publicist Roberta Stein of Skokie, IL, writes this Help This Hound question:
Sandi Berger, my new client, wrote a new book, "Fitnevision: Create Your Lifestyle Vision Starting From The Inside Out."
"At her website, , and in her book, Sandi shares the … [Read more...]
How to boost the number of your friends on Goodreads
Confession: I hadn't heard about Goodreads, the largest site for readers and book recommendations in the world, until I was preparing for a presentation at the Independent Book Publishers Association's Publishing University last month on how authors can reach … [Read more...]
Dog Tweets—Top 10 worst self-publishing mistakes.
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
Top 10 worst self-publishing mistakes. [Read more...]
How to get your book reviews in front of librarians
Authors: If you have a book just months from publication, you might be so busy preparing for it that you forget about the websites, magazines and newsletters that librarians read before deciding what books to buy for their collections.
The U.S. alone has an estimated 121,785 … [Read more...]
How authors promote each other’s books on Pinterest
Carolyn Howard-Johnson read an item I included in today's Publicity Hound's Tips of the Week ezine on the clever Pinterest campaign launched by Kotex, and she emailed a great idea on how she her author friends promote each other's books … [Read more...]
How to reach millions of readers on online book review sites
Smart authors don't fret about the shrinking book review section in The New York Times, or the 12-page book section that the San Francisco Chronicle eliminated.
Instead, they target online communities such as [Read more...]
Authors: If publishers reject your book title, don’t give up
When Mark Victor Hansen and Jack Canfield wrote their first "Chicken Soup for the Soul" book, they traveled to New York City to meet with about 12 publishers.
Their agent came, too. After two days … [Read more...]
Author needs tips for promoting Microsoft Office book
Karin Rex of Lansdale, Pa., asks this week's "Help This Hound" question:
My book, Microsoft Office … [Read more...]
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