If you want to become an author whose books fly off the shelves, don't make many of the dumb mistakes that have cost other authors thousands of dollars in books they can't sell and years of wasted effort.
Bring your most burning … [Read more...]
Speaker/author with Parkinson’s needs publicity ideas
Publicist Roberta Stein of Skokie, IL, needs ideas for generating publicity for her client. She writes:
Dr. Steven Steinberg, once a practicing dentist with a thriving practice, had his career cut short when a van … [Read more...]
6 biggest mistakes of self-published authors
By the time most self-published authors call me, it's far too late to help them salvage a failed book marketing campaign.
Based on the many calls and emails I've received over the years, here are the five … [Read more...]
Authors: Lasso your book blurbs, put them on LinkedIn
Admit it.
You feel like I do---way too busy and far too hassled---to stop and recommend somebody on LinkedIn when they ask you to, even though the tan bar says "It only takes a minute." You and I both know we're … [Read more...]
Authors: Why you shouldn’t respond to bad book reviews
One of the most powerful tools for marketing your books is the treasure trove of online book review and book recommendation sites like Goodreads, [Read more...]
How to write and market your book simultaneously
Mistake #1 Made by Many Authors:
They wait until their books are written to figure out the target market.
Mistake #2:
They give no thought whatsoever to marketing the book until it's printed.
How do I know?
Because … [Read more...]
Author U Extravaganza May 3-5 has all-star lineup
When I attended Judith Briles' Author U last year as a presenter who taught authors how to use social media to promote their books, I practically filled a notebook while seated in the audience … [Read more...]
Publicist needs ideas for promoting fitness book
Publicist Roberta Stein of Skokie, IL, writes this Help This Hound question:
Sandi Berger, my new client, wrote a new book, "Fitnevision: Create Your Lifestyle Vision Starting From The Inside Out."
"At her website, , and in her book, Sandi shares the … [Read more...]
How to boost the number of your friends on Goodreads
Confession: I hadn't heard about Goodreads, the largest site for readers and book recommendations in the world, until I was preparing for a presentation at the Independent Book Publishers Association's Publishing University last month on how authors can reach … [Read more...]
Dog Tweets—Top 10 worst self-publishing mistakes.
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
Top 10 worst self-publishing mistakes. [Read more...]
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