Carolyn Howard-Johnson read an item I included in today’s Publicity Hound’s Tips of the Week ezine on the clever Pinterest campaign launched by Kotex, and she emailed a great idea on how she her author friends promote each other’s books on Pinterest.
“I just started Pinterest, but I’ve been applying lots of my general marketing tips to Pinterest. An example: I got started by telling my author friends on Facebook that if they pinned one of my books to their account, I’d do the same for them.
“I have several different book boards, but one of them is ‘Books by Friends’ where I pin these books. I also pin images of gorgeous book cases, quotes, book-related cartoons, etc. on that wall to keep it interesting.
“I offer your authors the same deal. We’re all in this together. (-: Find me at www.pinterest.com/chowardjohnson.
“Also notice how I separate out the books I write in different genres to separate boards. And how I sometimes repeat a book image on two different boards. As an example, the theme of my novel is rooted in tolerance so it appears on my Tolerance board and on my Literary and Poetry board.
“I believe it’s little techniques like these that can make a difference to a network that at first doesn’t seem innately suited to the needs of writers. And yeah, its all about branding and finding those marketing angles we both talk to our people about so much.”
The Publicity Hound says: I love this idea, and I especially like how Carolyn has peppered her boards with book-related quotes and photos just to keep it interesting.
If you’re an author, you’d be crazy to pass up Carolyn’s invitation. By the way, she’s the author of The Frugal Book Promoter: How to do What Your Publisher Won’t, one of my very favorite books on how to build the buzz for your book. You could spend the rest of your life following all her tips. If you do, you’ll sell lots of books.