Too many people make the mistake of looking for immediate sales as validation that they're receiving a return on their investment of time at social media sites. That's a mistake.
Here's more proof on how social media … [Read more...]
Like this blog? Nominate it for Writer’s Digest award
For two years in a row, my website at PublicityHound.com made the Writer's … [Read more...]
Meet Jeanne Hurlbert, my new (and unlikely) business partner
If you asked me to describe my ideal business partner, never in a million years would I envision someone with a PhD in sociology.
Such degrees, I always believed, are expensive pieces of paper printed by the diploma factories otherwise … [Read more...]
How do you pitch a story on washable mats?
Jeanne Krieg of Savage, Minnesota writes:
“DryMate is a manufacturer in Minnesota with a line of absorbent and washable mats for home, pets, autos, hunting, garage and outdoors. We even sell a mat that goes under your Christmas tree stand to catch … [Read more...]
Web designer needs marketing ideas—tips, anyone?
Alissa Rothstein of Alissa Rothstein Design Studio in Woodbridge, NJ, writes:
"I am a graphic/web designer, and I'm stuck when it comes to marketing.
"I've tried email blasts to different industries, postcard mailings, and am a member of the Chamber of Commerce which, incidentally, had promised but never provided any … [Read more...]
How to create an effective strategy on LinkedIn
If you've just started networking on LinkedIn, the site can be a little intimidating.
And you might be stumped about how to create an effective strategy on a site that's so big.
The best place to start is with … [Read more...]
First webinar with our JV partner brings lots of questions
During our first webinar yesterday with one of our joint venture partners, Patsi Krakoff, participants submitted a lot of great questions. Here's one:
Q. "If I'm not supposed to be promoting on social media sites, then how am I supposed to sell anything?"
A. Sell your expertise first by giving lots of great content. Offer tips, … [Read more...]
200+ want JV partnerships for new social media product
We knew that one of the biggest problems facing businesses was learning how to do social media. But we never realized HOW big … [Read more...]
Trouble remembering social media passwords? Try KeePass
By Joan Stewart
Remembering passwords to your website, blog and email program are hard enough. But if you're participating in social media, it can be a nightmare, particularly since it's a good idea to change them periodically.
I've been using a great program called KeePass, the … [Read more...]
‘Tis the Season for Social Media
By Jeanne Hurlbert
New survey results from ComScore tell a dramatic story about the influence social media is wielding this holiday shopping season--and it's a story to which smart retailers are paying attention.
The survey results estimate that social media has influenced fully 28% of holiday shoppers this … [Read more...]
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