I know that sounds harsh, but it's true. If you're trying to generate publicity for your book, you're going about it all wrong. You should be generating publicity for your expertise. That's one of the topics I discussed when I was a guest on Stacy … [Read more...]
Why half of LinkedIn users aren’t active on the site
BNET Blogger Jim Edwards wrote about a surprising nugget of information tucked inside the document that … [Read more...]
BBQ restaurant in Philly needs ideas for promotion
Michael Smith of Philadelphia writes:
"My brother is the chef/owner of Fletcher's BBQ, a restaurant that opened in September in a working middle-class neighborhood in the Philadelphia suburbs.
"It offers take-out and delivery … [Read more...]
Need story ideas? Here are 6 to pitch in March
This time of year, with no major holidays around the corner, you might be hurting for story ideas.
Here are several for the month of March, suggested by Shawne Duperon, a TV producer, and me, when we hosted a teleseminar on [Read more...]
How to Work with Newspaper Photographers
By Joan Stewart
The Publicity Hound
The next time a newspaper photographer takes your photo, remember the 8 things they hate:
Bossy people who demand that other people be included in the photo, so there won’t be hurt feelings. Never tell the photographer whom to photograph. This puts them on the spot. Usually, the … [Read more...]Recycle Publicity These 7 Ways
By Joan Stewart
The Publicity Hound
Feeling proud for persuading a local radio station to air a half-hour interview with you? Or for getting a two-page spread in a national magazine?
If you're an amateur publicity seeker, you're content with whatever you can get. If you're a real Publicity Hound, however, you know the fun … [Read more...]
6 Publicity Tips for Small Businesses
By Joan Stewart
The Publicity Hound
In a funk because your competitors seem to be snagging all the free media publicity? It’s time to start claiming your share. Here are six publicity tips for small business owners.
Tie story ideas to the holidays. Example: A bookstore that’s offering a special program for Valentine’s Day. … [Read more...]Why LinkedIn groups put Facebook groups to shame
With a few exceptions, the Groups function on Facebook has proven to be a monumental time-waster when it comes to promoting your expertise and your business. That's because Groups have turned into a haven for spammers and many [Read more...]
Is sending birthday greetings on Facebook a time-waster?
A few years ago, when I created my Facebook profile, it was a real high seeing hundreds of birthday greetings flowing onto my profile page on my … [Read more...]
6 ways to romance journalists with your pitch
Let journalists know you care, and they will care about what you know, says publicity expert Jill Lublin.
I first heard her say that about 10 years ago, and I've never forgotten it because she's right.
When I worked as a newspaper editor … [Read more...]
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