Authors, experts and consultants who rely only on a handful of revenue streams---such as their books, consulting and speaking engagements---are missing out on lucrative products and services that can create a powerful media empire and get you mountains of … [Read more...]
10 worst mistakes bloggers make when using photos
This week's guest blog post was written by Lesley Ellen Harris, a lawyer, educator and author who has written four books on licensing and copyright issues. Read more about copyright basics at her website at [Read more...]
How to pitch your new product to magazines
You're launching a product and you're hoping for a big story in a national magazine.
You find the editor's name and email address in one of those expensive media directories. You write a pitch and email it to … [Read more...]
Job search expert needs tips to promote job openings
Susan Joyce of Marlborough, Mass., writes:
I am a job search expert trying to pull traffic to my blog at Job-Hunt.org and help people connect with jobs in this tough economy.
Every Monday is … [Read more...]
Dog Tweets: 8 must-have items in your online press room
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
8 must-have items in your online press room. [Read more...]
Speakers: Help meeting planners publicize your gigs
If you do public speaking, help meeting planners with publicity to draw the biggest crowd possible so they invite you back.
Each time you have a speaking engagement, offer to write the promotional copy that advertises the event for the group's flyer. Include a … [Read more...]
21 spin-off products that tie into your book
Authors, don't make the mistake of thinking that your book is your key revenue generator and that, if you market it correctly, you'll sell a lot of books and make a lot of money. That seldom happens in the real world.
Your book should be a calling … [Read more...]
What rich authors know that poor authors don’t
I've seen this happen repeatedly and it breaks my heart every time.
An author ties up three years of her life and takes out a second mortgage on the house to write, publish, distribute and promote her book. If the book fails, she fails. And she has … [Read more...]
Dog Tweets—21 tips for pulling off a spectacular live event
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
21 tips for pulling off a spectacular live event. [Read more...]
Authors: Your big advantage on local TV talk shows
UPDATE ON SEPT. 14, 2012:
We really rocked the "Get On TV" webinar yesterday. Here's the replay, including what I think is the best part: Step-by-step instructions on how to write a segment proposal. Access the replay here.
* * … [Read more...]
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