Publicity Hound Bridget Weston, a PR professional, asks:
A new music school is opening for youths ages 7-12 and adults 35-40. It will focus on … [Read more...]
Use my 5 sample fill-in-the-blanks pitches when you ask for a product or book review
How long does it take you to write an email pitch to an editor or blogger?
It could take longer than an hour or two by the time you write, rewrite, edit, tweak, refine, tighten, polish and proofread your pitch.
But you don't have … [Read more...]
Why you should welcome bad reviews for your books and products
More than 6 out of 10 people read one or more product reviews on a shopping site before deciding whether to buy.
But how many of those people do you think hear their B.S. detector going off when all the reviews on the company's website are … [Read more...]
When to use a press release and when to deliver a pitch
Now that you know the advantages and disadvantages of press releases and pitches, here are my recommendations on when to use each one.
When to Use a Press Release
As the "announcement of record" that you … [Read more...]9 ways to use these 9 PR posters
Here's a clever example of content creation, courtesy of the folks at [Read more...]
The pros and cons of press releases vs. pitches
You have an idea for a story that will generate free publicity for your company or nonprofit, a product or a service, or a book you're launching.
Your first temptation is to write a press … [Read more...]
11 things authors must know about book publicity to create a best-seller
11 gems I learned on the Publishing at Sea cruise on how to get a book published
One of the major benefits of presenting at conferences is that I usually return home with a to-do list a mile long, based on what I learned from the other presenters and … [Read more...]
Dog Tweets of the Week–Exceptional Customer Engagement: Audience, Purpose and Quality
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.
Exceptional Customer Engagement: Audience, Purpose and … [Read more...]
Use a short, numbered list to draw attention to a tweet
Here's a clever way to draw people's attention to a tweet, particularly if they're on a platform like Tweetdeck or Hootsuite, importing several streams, and seeing dozens of tweets on their screen.
Create a very short list and give each item its own line, like this tweet from [Read more...]
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