The phenomenal success of the sixth Harry Potter book leaves opportunities galore for Publicity Hounds. Here are ways to piggyback off the wave of publicity that will continue in the months ahead for "Harry Potter and the Half-Blood Prince." ---Therapists and grief counselors can be the local angle to this national story by commenting on how … [Read more...]
How to find freelancers for news releases, media kits and more in a hurry
Within the last several weeks, two projects have been driving me crazy: something I needed written very quickly, and a PDF document of an ebook that I need to update. But the Word file that I used to create the PDF was corrupted. It's possible to edit a PDF but it's time-consuming and it would have taken me weeks. I have found it virtually … [Read more...]
Author needs help promoting inspirational book
Marsha Jordan of Harshaw, Wisconsin writes: "I'm the founder of a national nonprofit charity helping sick children and I've written a book to use as a fundraiser---a compilation of inspirational essays designed to encourage anyone dealing with difficulties and challenges of life. It's illustrated with drawings by children battling cancer and other … [Read more...]
How to find a reporter’s hot button
One of the best ways to generate publicity for a product, service, cause or issue is to find a reporter who has experienced a problem that's related to the story you want to pitch. It's called finding a reporter's hot button and sometimes it happens purely by accident. Publicity Hound Carol Adams of Charlotte, North Carolina said she was having … [Read more...]
Pitch college newspapers
If you want publicity that reaches the 18-to-22-year-old crowd, take advantage of the powerful reach of college newspapers. But don't use the same pitching tactics you use with weekly and metro newspapers. For one, reporters at college newspapers are difficult to reach in the morning. That's because many of them study or party late into the night. … [Read more...]
Piggyback Publicity onto Hot Summer Movies
Keep your eyes open for summer movies that might help you create publicity for your product, service, cause or issue.
It's Just Lunch, an international dating service that gives clients a chance to meet over lunch, uses this strategy to get phenomenal publicity.
It recently surveyed 2,774 East Coast singles on whether they found … [Read more...]
How to promote a pocket-size medication tracker
Donna Davidson and Laurel Simmons from Ottawa, Ontario, Canada write: "We have a product that is a practical and very cool medication tracker, a pocket-size manual that lets people record their medications. It's simple and low tech on purpose. You don't need computers. It can be carried anywhere. It's tear-proof and water-proof and great in all … [Read more...]
Press releases: Dead or alive?
Is the press release dead or alive? Publicity Hounds have conflicting opinions and we want to know yours. Sally Saville Hodge says it's dead, and she backs up her claim in this article at the MarketingProfs website. Harry Hoover says it's very much alive and offers this rebuttal. What do you think? Dead or alive? And if so, … [Read more...]
3 PR contests accepting entries
Awards usually don't mean squat because the true test of a P.R. campaign is how the project has changed people's behavior or perceptions. If you care about these things, however, two contests are seeking entries. PR News is sponsoring its first-ever Nonprofit PR Awards program for nonprofit communications. It's open to all communications and … [Read more...]
The news release is dead
Do you write news releases that require six levels of approval before they can go out the door? Do you labor over every word in your releases, and worry what reporters will think about the lame B.S. quote in the third paragraph---the one the boss insists be kept in? If so, you might welcome the claim from Sally Saville Hodge that the typical news … [Read more...]
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