I just got off the phone with Pam Newman, who interviewed me for one hour on her program "Unlocking the Secrets of Your Small Business" on Hot Talk 1510 AM Radio in Kansas City about how small business people can generate free publicity. I called in about 5 minutes before the hour, as instructed, then listened to the commercials that aired before … [Read more...]
8 mega-trends worth piggybacking onto
A tidy, interesting little White Paper arrived in yesterday's mail. Unlike most other White Papers that I toss in the trash, I read this one cover to cover---all 6 pages worth. It's called "Profiting from Mega-Trends: Eight That Will Change How You Think About Your Brand." And it's one in a series of White Papers being written by Hiebing, a brand … [Read more...]
Op-ed columns offer the chance to brag about your company
Don't tell me you can't get any publicity because all the reporters who you've pitched are ignoring you. Boo-hoo. That's all the sympathy you'll get from me. I'd rather spend my time telling you about Dick Stangl, a former client who claimed 7 column inches in the Milwaukee Journal Sentinel yesterday to brag big-time about his 86-year-old … [Read more...]
Tips booklets: Perfect marketing tool in a crowded market
Paulette Ensign, the Tips Booklet Queen, makes a great suggestion for Realtors, mortgage brokers and others who work in crowded markets, particularly where business is slowing … [Read more...]
Book promotion tips from Raleigh Pinskey
Raleigh Pinskey, who knows more than anybody on how to promote yourself, is a master at using her own books to do just that. She was the guest presenter at yesterday's meeting of the Wisconsin chapter of the [Read more...]
Airline magazines rely on freelancers–so pitch them
If you want to get publicity in one of the inflight magazines, you should cozy up to freelancers who write for those publications. That's one of several tips in the May 1 issue of [Read more...]
Ground-breaking photos are still dull–even in the New York Times
Thanks to Publicity Hound Shelly Cohen of Seattle, Washington for sending information about the groundbreaking at the Freedom Tower at ground zero in New York City. You'll have to sign up at the New York Tims website in order to [Read more...]
Writing a White Paper easier than it used to be
You? Write a White Paper? A long, boring treatise that lands like a thud when you plop it on your desk? A thick report stuffed with pie charts, bar charts, graphs and industry lingo? Just the sound of it can trigger nightmares about your days writing high school term papers. Why would you want to write one of THOSE? You wouldn't. But here are … [Read more...]
Gift List includes press release writing, distribution services
The Gift List, the fee-based service that provides leads on media outlets planning special coverage of things that make great gifts, will now write your news releases and distribute them to the media.
That means people who sell various products and services no longer have to … [Read more...]
Yoga DVD for mom and baby needs promotion tips
Heidi Kindberg Goss of Los Angeles, California writes: " 'Yoga Ma Baby Ga' is a unique DVD. Our original picture-in-picture format provides a complete 55-minute yoga routine in the lower corner of the screen at the same time engaging images for a baby fill the rest of the screen. How can I get this across in writing? "Everyone who sees it at [Read more...]
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