If you want a good example of how to embed video into your press release, take a look at this release from Marketwire, one of the Big Three press release distribution services. It features a two-minute cartoon that ties into the company's "Retire Your Old Newswire" campaign. I like the … [Read more...]
Save the Date magazine needs products to review
Marie Y. Lemelle, a columnist for Save the Date magazine in southern California, is seeking on an ongoing basis, interesting products to feature for its "Lifestyle Section." The January issue will focus on women. The products can vary from fashion, health, beauty, hi-tech gadgets, jewelry, etc. Special consideration will be given for products … [Read more...]
How to promote a college’s music industry degree
I am the first-year teaching assistant in the University of Miami's Music Business and Entertainment Industries Program department, and one of my major responsibilities is to promote the program. Our goal is to be recognized as an important preparatory program for aspiring industry professionals by both the music industry community and the … [Read more...]
Want to be an expert? Listen to my radio interview
I was a guest on the Growing Your Business radio show with Fred Hueston and Lyna Farkas a few weeks ago, and I shared my best tips on how to become an expert, then promote your expertise online and offline. You can … [Read more...]
Big magazines want your briefs
Aching to get into a major magazine like Time, Cosmopolitan or AARP? The easiest way is to start writing short items, or briefs, on timely, controversial or fun topics, then submit them to magazines on your media list. When editors are creating a particular issue of the magazine and place a story onto a page, they sometimes end up with a hole on … [Read more...]
2007 editorial calendars ready now
If you want publicity in newspapers and magazines, one of your most valuable tools is each publication's editorial calendar for 2007. An editorial calendar is the January-to-December list of all special sections and topics that are being planned for next year. It alerts advertisers to the sections where their ads would be the best fit. But … [Read more...]
Celebrity endorsements for your book
If you've just finished writing a book, don't think the worst part of the job is finished.
If you really want the book to hit the best-seller list, generating endorsements from famous celebrities is a must--not at easy task. Take Jacqueline Marcell, for instance. When she wrote a book about her struggles caring for her father, who had … [Read more...]
How to write a social media press release
Blogger and PR pro Brian Solis has an interesting commentary about social media press releases and how they differ from the traditional press releases that litter the landscape. Social media press release are written specifically for blogs, digital stories, RSS feeds, wikis … [Read more...]
Find blog content from these 17 sources
If you're at a loss for something to blog about, check out blogger Patsi Krakoff's list of 17 sources of inspiration.
Patsi and Denise Wakeman, aka The Blog Squad, joined me several weeks ago to host a teleseminar called "How to Pitch the Best Bloggers … [Read more...]
Church marketing blog worth a visit
One of the last words I'd expect to see in the title of a blog about church marketing is "suck." If you need to know anything about how to market your church, visit the Church Marketing Sucks blog anyway, and get over your squeamishness. This fun, content-rich blog is packed with … [Read more...]
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