Marketing consultant Karla Swita of Mosinee, Wisconsin writes:
“You know the guy who says ‘Word of mouth has gotten me this far, so why should I pay for marketing now?’ Well, he’s my client.
“I’d love some ideas on how to promote a custom kitchen and bath manufacturing shop without sending him into sticker shock. I’m tapped out of ideas on how to help with his modest budget.
“There’s a showroom open to the public where they can see options related to constructing the entire kitchen cabinet. I’d also like to hear how others handle the client who believes word of mouth is the only way to go.”
“I know a good marketing plan is what he needs, but I’m having more influence by easing into this and proving to him how a good idea works. I’d like to hear how others have been successful in getting publicity for a small manufacturer.”