Julie Ann Kodmur from St. Helena, California writes:
“How do you get American writers and, of course, families, interested in Shawnigan Lake School, a Canadian boarding school?
“I’ve been doing publicity for the wonderful school where my step-son goes and now find that we need some fresh ideas. The school is frankly a cousin of Hogwarts—uniform Tudor architecture in all the buildings on campus which slope down to a lake, then bordered by a forest and a huge ‘great hall’ dining room with fireplaces. The faculty are not only very intelligent but enormously empathetic and caring.
“We’ve thought of having J.K. Rowling come to do a reading or present an award. We’ve thought of having the headmaster write some op-ed pieces for U.S. papers.
“We’re trying to ‘junket’ some writers up to the campus to shadow some students and go back to their U.S. papers and write up the experience. Do your Hounds have any fresh ideas for publicity?”