6 easy ways to find book reviewers, editors on LinkedIn

open book to illustrate how to find book reviewers on LinkedIn

One of the biggest changes in the world of promotion is the ease with which you can contact journalists, bloggers or writers on social media sites and see a quick response. Many of these same people would let an email pitch languish in their Inboxes forever, unanswered.

That’s why LinkedIn is a fast, easy place to look for book reviewers. Instead of targeting only the major reviewers for big-city newspapers, magazines and high-traffic websites, pursue book reviewers who authors aren’t pitching as often. Many of them have audiences in very narrow niches. 

The world’s largest business networking site has a variety of free tools that can help you find reviewers FAST, even in the narrowest genres. Here are six ways to do that:

1. Do an Advanced Group Search for book reviewers.

Yes, you can search Groups, but I prefer Advanced Search because you can narrow the list considerably.

Log into your account, click on “Advanced” next to the magnifying glass, then click on Groups on the far left, and type “book reviewers” into the search box. I found 22! 


How to find Groups of book reviewers on LinkedIn by searching Groups


Some of them also include publishing executives such as editors. Be very careful how you use this.

Don’t pitch inside these groups! The reason you’re joining these Groups is so that you can send an email directly to a reviewer or editor via LinkedIn even if they are not connected to you. Some Groups might be open only to book reviewers.

2. Ask about book reviewers within your own Linkedin Groups.

Does anyone within your special-interest groups  know of reviewers at a specific publication? What about top reviewers on Amazon who review books on a certain topic? Or ANY reviewers on Amazon who cover books on specific topics?


3. Use LinkedIn’s Advanced People Search to find book reviewers.

Many authors don’t understand the value of this tool—one of the most powerful on LinkedIn!

Log into your account and click on “Advanced” next to the magnifying glass. Then click on People on the left.

Let’s say I’m looking for people who review romance novels. In the Keywords box, I type the word “romance.” In the title box, I type “book reviewer” and in the drop-down box below that I tell LinkedIn I want only “Current” reviewers. 


LinkedIn Advanced Search for book reviewers who review romance novels 

4. Ask for an introduction.

If you find a reviewer you want to contact but aren’t connected, scroll down and look on the right side to see if you and the reviewer have a first-degree connection in common. If so, you can ask your mutual first-degree connection to introduce you.

How to ask a first-degree connection on LinkedIn to introduce you to a book reviewer


5. Find out what other Groups your favorite reviewers are in, and join them.

As you investigate each reviewer, scroll down on their profiles and look for the little icons that tell you which Groups they are in. Then join the ones that are a good fit. 


6.  Send a direct message to a book reviewer who is a first-degree connection, or use LinkedIn’s Inmail if you are not.

Author nataly Kellywho used LinkedIn Inmail to find a book reviewerI wrote about how an author used LinkedIn’s Inmail, not an agent, to land a book deal. Nataly Kelly stopped working with an agent who brought her no results and, instead, sent an email via LinkedIn to one of her first-degree connections who was a book editor. The result? A book deal from Penguin. 

Be careful with this one. Your pitch must be short and on target and immediately catch the book editor’s attention.

Here’s her pitch:

Nataly Kelly's pitch to a book editor on LinkedIn that resulted in a book contract


If you aren’t connected, however, you can pay LinkedIn to send an email.  Inmail is a paid feature and costs $49.95 a month or $39.95 a month for an annual subscription. Learn how to use Inmail.

Those are my tips. What tips can you share about how you have either found a book reviewer on LinkedIn or built the relationship? If you got a review as a result, please share the link.
Book Review sites 500 x 62

Find hard-to-locate features on Linkedin with this guide

Business people standing atop pieces of a jigsaw puzzle with LinkedIn logoOne of LinkedIn’s frustrations is, like Facebook, it’s often rearranging the furniture.

I was hoping to use Signal, the handy feature that lets you search, by keyword, for people who are discussing a certain topic within their status updates.

I hadn’t used Signal in awhile and couldn’t find it anywhere. I Googled “LinkedIn Help” and found this handy guide to Changes to Top Navigation Links on the Homepage

Unfortunately, LinkedIn is discontinuing Signal starting Monday, July 29.  

I’m bookmarking the LinkedIn guide to changes and hope they at least keep that updated. 

Dog Tweets–How to turn off LinkedIn endorsements

Here aretwitter bird my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.

How to turn off LinkedIn endorsements.  
Skill endorsements are a great way to help build your professional brand. But not all people agree that the feature is useful. Some say it can be a false representation of your skills, since connections you may not know well can vote up any skill and add new ones that you may not want on your profile. Luckily, turning off LinkedIn Endorsements is easy.

Best times to tweet and post LinkedIn status updates for B2B vs. B2C audiences.
I found this great infographic from Compendium. After tracking 200 companies’ stats, Compendium discovered the best social sharing practices. They’ve also depicted the significant differences between what works for B2B companies and B2C companies, so you’re covered either way. Check it out!

Musicians are using the iPad for their press kits & lots of other cool tasks. [Infographic]
Several years ago, when the iPad was in its early days, I wrote a post on how musicians could use the iPad. Well, after years of gradual adoption from the music community, the guys at Kensington have compiled this infographic on how musicians are using the iPad and what some of the most popular apps are. Enjoy!

Bloggers: Don’t force readers to log in before commenting.
I love commenting at blogs and do so several times a week. I try to write succinct, well-thought-out comments. I double-check what I’ve written for typos. When I click “Post Comment” and see the box that tells me I must log-in, I bail out.

How to write great/awful tech press releases. [Satire]
Today, we’ve rounded up some gladiators, Scottish marksmen, and dogs without a home. Our gut tells us the dogs will fly off the shelves, but the three-day hunting spree? We’re a wee bit skeptical.

Pros & cons of enrolling your ebook in Amazon’s KDP Select Program.
I’m trying out a new microphone, so I thought I’d record a quick episode of Ask Paul Colligan. In this episode I answer the age old question, “Should I Enroll My Kindle Book In The Amazon KDP Select Program.”

6 tips to discourage Google from classifying your press releases as spam.
As Google continues penalizing websites using manipulative tactics to artificially boost their search rankings, PR pros should be jumping for joy. After all, the whole point of the year-old Penguin algorithm update is to reward websites that are producing valuable content on a regular basis by making them easier to find.

Tragedy in Boston: What the hell was Epicurious thinking with this promotional tweet? 
After every national tragedy, you can be sure that some clueless brand will try to exploit it. In today’s episode of “What the hell were they thinking,” the food website Epicurious sent out these tweets to its 385,000 followers.

20 best WordPress themes for ecommerce sites.
Choosing the proper WordPress theme to communicate the message and products of your E-Commerce site is crucial. There are many different E-Commerce templates out there, and it can be intimidating, so we compiled a list of successful templates to choose from.

Authors: Hear tips galore selling books galore on Amazon, using little-known tools and tweeks.
Do you lay awake at night trying to figure out how to get Amazon to work for you instead of your working for it? As an author, Amazon is an amazing and powerful marketing tool. It’s not just a “book store.”

How to add opt-in boxes to your LinkedIn profile, page

LinkedIn opt-in box with dogI’ve been using opt-in boxes at my website and blog for years to collect email addresses for my twice-a-week ezine, The Publicity Hound’s Tips of the Week.

But I never considered using them on LinkedIn until Wayne Breitbarth suggested it. He explained how to do it when he was a guest on the webinar I hosted a few weeks ago on How to Use LinkedIn Company Pages and Ads to Attract an Audience, Promote Your Heart Out and Help Them Buy

Thanks to Wayne, I now have the same opt-in box in two locations: one near the top of my profile page and the other on The Publicity Hound’s Company Page. And in little more than a week, I already have four people who have opted in, and I’ve hardly promoted it.

That isn’t much. But over a year, as the page builds traction, that could grow to several hundred names. 

You’ll need an email management program to do this. I use Aweber (affiliate link) and love it because it’s simple. It lets me segment my lists by topic, and it gives me the ability to send follow-up autoresponders. Also, their customer support is superior! And Aweber sends me periodic email tips on how to improve my email marketing.

Here’s how to add two opt-in boxes on LinkedIn.

First, Decide on Your Freebie

What will entice someone to give you their email address?

Most likely, it will be something they can access or download that includes information on how they can solve a perplexing problem. People in my audience often struggle with press releases and don’t know when to write one. In exchange for their email address, I offer free cheat sheets on “89 Reasons to Write a Press Release” along with my “Top 10 Tips for Free Publicity.” Also consider offering special reports, videos, ebooks or checklists.

I recommend double opt-in. That is, require people who subscribe to click on a confirmation link that your email management company sends to them after they subscribe. This will keep you out of trouble if someone accuses you of spamming.

After they click on the confirmation link in their email, I send them to a thank-you page at my website where they can access their cheat sheets.

Add Your Box to Your LinkedIn Profile

Before I heard Wayne’s idea for using LinkedIn to collect email addresses, visitors would arrive on my LinkedIn profile page and see my headline, then “Activity,” and then “Background,” with “Experience” at the top, like this:

LinkedIn opt-in box 1


I never used the “Project” section on my Profile page. Now, I do. And I display it prominently, as the first category, right under “Background.” My ezine is, in fact, a project. And placing it high on the page tells visitors I have a newsletter and that they can subscribe.

To add “Projects” to your profile page, log into your account. Go to the top and click on “Edit Profile,” and look for “Projects” in the upper right corner under “Recommended for You.” If you have no projects yet, you’ll see “Projects” on the list. Mine isn’t here because I’ve already added it:


Recommended for You Profile sections on LinkedIn


Click on the + sign and “Profiles” will appear in the Background section. Use the up and down arrows to move “Projects” up or down. Mine is right at the top.

Notice the words “Click here to subscribe” in the headline:


LinkedIn opt-in box 2

When visitors click to subscribe, it takes them to the same sign-up box you see in the upper left section of this blog post, at the top. I hyperlinked the words “Click here to subscribe” (highlighted in yellow above) to the URL that AWeber assigned to me when I created the opt-in box, or form. If you haven’t subscribed to my ezine and want to, go ahead: click on the box in the upper left and you can subscribe. 

Add Your Opt-in Box to Your Company Page

Now, it’s time to add the same opt-in box to your Company Page. You can find instructions on how to create a LinkedIn Company Page here.

The ezine is, indeed, a product even though it’s free. So I added it to the “Products” section. I included the link for the opt-in box so it appears in the “Get more info:” section on the right.  Notice that in the “Product Overview,” I gave people specific instructions on how to subscribe, and what will happen after they do.

LinkedIn Company Page opt-in box

Let Your Followers Know

After you’ve posted the opt-in box to your LinkedIn Company page, let your followers know by sending a status update and linking to the product. I found this part confusing. When I asked my virtual assistant, Christine Buffaloe of Serenity Virtual Assistant Services, she wrote a blog post for others who are confused. ;-)   It’s How to Edit Image Title and Description on Your LinkedIn Company Page.

Are there any other places on LinkedIn where you use opt-in boxes? Do you let people within your Groups know how to follow you? Share in the Comments section, along with questions you have if you find this confusing (I did).

And, by the way, if you’re one of my ezine subscribers and you love my tips, I’d be grateful for a recommendation on LinkedIn.

Strengthen your LinkedIn profile with benefits, value

joan's linkedin headline

One of my goals this year is to include in every piece of marketing copy I write, at least one value statement or benefit of using my products and services.

I’m starting with my LinkedIn profile. When I rewrote it a few months ago, something was missing but I couldn’t put my finger on it.

Then, last week, while doing keyword research, I started making a list of all the benefits of receiving publicity online and offline, and the value of doing business with me. Examples:

–Be viewed as an expert

–Be seen as influential

–Have clout

–Enhance your reputation

–Be more notable and quotable

I filled more than one page with two columns! Then I had an “aha” moment.

Why didn’t I write this list years ago, and train myself to include value statements and benefit after benefit after benefit on everything I write about my business? I’ve been doing Internet marketing for 17 years and I know that for many others who do business online, and offline too, this is difficult!

It isn’t too late to start.


My Before and After Profile

It look less than 10 minutes to add the phrases I’ve highlighted in yellow, below, to my LinkedIn profile. What a difference! It strengthens the profile and makes me stand heads and shoulders above many of my competitors. Here’s the most recent rewrite:

Here’s what I’ve done to achieve one of the top (unpaid) positions as “publicity expert” on Google:

- -Wrote four books on publicity and PR to teach people how to become the go-to experts in their field and outwit their competition in the media spotlight..

- -Contributed to more than 60 books on PR, marketing and small business and explained how anyone can boost their media star power.

 – -Wrote about publicity as the PR columnist for Entrepreneur.com, showing businesses how to use online and offline promotion to sell more products and services, even with no PR budget.

 –Created more than 150 learning tools on how to use free publicity in traditional and social media, complete with easy-to-understand, step-by-step directions.

 –Mentored entrepreneurs, authors, speakers and business owners and taught them how to feel comfortable talking to reporters and being interviewed on TV.

 –Coached thousands of CEOs and business owners, nonprofit executives, PR agency staff, publicists, marketing directors, authors, speakers and experts.

 –Presented keynotes and workshops at industry conferences where I received top ratings from audience members and meeting planners, and invitations to speak again at many of the same conferences.

 –Hosted and presented hundreds of my own teleseminars and webinars on PR and social media topics.

 –Published the popular ezine, “The Publicity Hound’s Tips of the Week,” for more than 12 years. It’s filled with the best tips, tricks and tools for promoting anything.

 –Accepted and rejected thousands of story ideas as a newspaper editor and blogger. I know what makes a great pitch, attracts attention, and encourages journalists, bloggers and your social media followers to spread the word about you.

 I’m a big fan of social media and an enthusiastic user and was named one of the The 40 Most Approachable Social Media A-listers on Twitter. I share dozens of helpful tips each week at http://www.twitter.com/PublicityHound.

 I’d love to hear from you. Ask me a question on my Facebook page at http://www.facebook.com/publicitytips.


Now, Make Your Own List

Do you have a list like mine? It’s not as hard as you might think.

Start by reviewing your own website, looking for words and phrases that explain the value of working with you.

Next, review all of your marketing materials: brochures, fliers, business cards, etc.

Review all your bios, including those on the social media sites.  

Now, go to the websites of your competitors and read all their marketing copy. You’ll be amazed at how many of their phrases you can add to your own list, assuming that you do, indeed, add that specific value. Pay particular attention to their sales letters.


Look in Ads, Too

Next, Google a keyword phrase that is most closely associated with your expertise. Mine would be “free publicity” or “business promotion.” Look at the pink shaded boxes on top at the top of the search results, and the ads on the right. Those are Google pay-per-click ads.

Pluck out words and phrases you see in the ads that would make someone click.  Do those value statements or benefits apply to you?  If so, add them to your list. 

I found three phrases that apply to me within these two ads:

Get Free Publicity

make your phone ring today

Keep the List Nearby

Print your list and hang it within eyesight of your work station. Every time you write something about yourself, your products or services or your business, refer to the list and use value statements whenever possible.

Every time you write a proposal, answer an email from a potential customer, rewrite a social media profile, answer a journalist’s query, or blog about something you’re doing, refer to the list and choose the value statements that best fit.

Now, tell me. Do you feel sleazy spying on your competitors’ sales pages, marketing materials or ads? Do you think it’s unethical? Would you do this?