Why publishing content on LinkedIn can be confusing if you blog

10 LinkedIn Changes,  Workarounds & Apps 2


When LinkedIn rolled out its publishing platform a year ago this week, giving you the ability to publish helpful content to your profile, bloggers rejoiced.

Finally, they could take all those posts and republish them on LinkedIn.

Not so fast. 

Google doesn’t like duplicate content, and republishing all your content to LinkedIn is as bad as spamming. If Google sees two articles online—one at your blog and one on your LinkedIn profile—it might rank your profile higher in search results, and not rank your blog post at all. 

The workaround for that problem is to rewrite the post just enough so it’s different, and then publish it to LinkedIn.

Hubspot, the experts in inbound marketing, suggest a few other options. In its post Linkedin’s Publishing for All” Raises Duplicate Content Questions, it suggests that you might go so far as to republish only one out of five articles from your blog on LinkedIn, but only if you feel it’s adding value by getting the content in front of a new audience who would benefit from it. 

I wouldn’t take that chance. I’d simply rewrite it. Or pay someone to rewrite it for me.

LinkedIn expert Wayne Breitbarth, author of the best-selling book The Power Formula for LinkedIn Succcess, will discuss other important things to keep in mind while publishing to LinkedIn when he’s my guest for an online training session from 4 to 5 p.m. Eastern on Thursday, April 9. ” The webinar on 10 LinkedIn Changes, Workarounds & Apps will walk you through the new features introduced in the last year by the world’s largest social networking site and explain how to use them to your advantage. 

5 Reasons to Publish on LinkedIn

Publishing has many advantages. Here are just a few:

  1. Published posts enhance your expertise and let people know that you know your topic.
  2. They become part of your profile, the first thing someone sees when they land on your page.
  3. The content can be seen by people who aren’t connected to you at the first, second or third levels.
  4. It’s an alternative to creating your own blog, a task some people stiff refuse to consider. The danger in relying on LinkedIn as a showcase for your content is the same as it is on other sites like Facebook and Twitter. You don’t own the property. The content can be here one day and gone the next.
  5. Your compelling content could be the deciding factor that gives you a consulting assignment, or a new job.

Checklists & Cheat Sheets

Everyone who registers for Thursday’s webinar will receive five bonuses. My Publicity Hounds love those easy-to-use checklists and cheat sheets. Here’s what you’ll get: 

  1. The video replay, which you can watch again whenever you wish if you need a quick refresher. 
  2. A self-evaluation, written by Wayne, that lets you score yourself so you can see how well you’re doing on LinkedIn.
  3. Wayne’s list of list of “10 Ways to Promote Your Events on LinkedIn.” I always forget about these when I’m speaking at an event, or hosting a virtual event.
  4. Wayne’s checklist of “10 Ways to Get More Company Page Followers.” I don’t use my Company Page nearly enough.
  5. Wayne and I also use a fast, incredibly easy trick for growing our email lists when we connect with others on LinkedIn. We’ll tell you what it is and even give you a cheat sheet with the exact copy we use so you can steal our idea.

Hope to see you on Thursday’s call. Register here.

If we’re not connected on LinkedIn, let’s do it. You can find me here.  Connect with Wayne here.

6 easy ways to find book reviewers, editors on LinkedIn

open book to illustrate how to find book reviewers on LinkedIn

One of the biggest changes in the world of promotion is the ease with which you can contact journalists, bloggers or writers on social media sites and see a quick response. Many of these same people would let an email pitch languish in their Inboxes forever, unanswered.

That’s why LinkedIn is a fast, easy place to look for book reviewers. Instead of targeting only the major reviewers for big-city newspapers, magazines and high-traffic websites, pursue book reviewers who authors aren’t pitching as often. Many of them have audiences in very narrow niches. 

The world’s largest business networking site has a variety of free tools that can help you find reviewers FAST, even in the narrowest genres. Here are six ways to do that:

1. Do an Advanced Group Search for book reviewers.

Yes, you can search Groups, but I prefer Advanced Search because you can narrow the list considerably.

Log into your account, click on “Advanced” next to the magnifying glass, then click on Groups on the far left, and type “book reviewers” into the search box. I found 22! 


How to find Groups of book reviewers on LinkedIn by searching Groups


Some of them also include publishing executives such as editors. Be very careful how you use this.

Don’t pitch inside these groups! The reason you’re joining these Groups is so that you can send an email directly to a reviewer or editor via LinkedIn even if they are not connected to you. Some Groups might be open only to book reviewers.

2. Ask about book reviewers within your own Linkedin Groups.

Does anyone within your special-interest groups  know of reviewers at a specific publication? What about top reviewers on Amazon who review books on a certain topic? Or ANY reviewers on Amazon who cover books on specific topics?


3. Use LinkedIn’s Advanced People Search to find book reviewers.

Many authors don’t understand the value of this tool—one of the most powerful on LinkedIn!

Log into your account and click on “Advanced” next to the magnifying glass. Then click on People on the left.

Let’s say I’m looking for people who review romance novels. In the Keywords box, I type the word “romance.” In the title box, I type “book reviewer” and in the drop-down box below that I tell LinkedIn I want only “Current” reviewers. 


LinkedIn Advanced Search for book reviewers who review romance novels 

4. Ask for an introduction.

If you find a reviewer you want to contact but aren’t connected, scroll down and look on the right side to see if you and the reviewer have a first-degree connection in common. If so, you can ask your mutual first-degree connection to introduce you.

How to ask a first-degree connection on LinkedIn to introduce you to a book reviewer


5. Find out what other Groups your favorite reviewers are in, and join them.

As you investigate each reviewer, scroll down on their profiles and look for the little icons that tell you which Groups they are in. Then join the ones that are a good fit. 


6.  Send a direct message to a book reviewer who is a first-degree connection, or use LinkedIn’s Inmail if you are not.

Author nataly Kellywho used LinkedIn Inmail to find a book reviewerI wrote about how an author used LinkedIn’s Inmail, not an agent, to land a book deal. Nataly Kelly stopped working with an agent who brought her no results and, instead, sent an email via LinkedIn to one of her first-degree connections who was a book editor. The result? A book deal from Penguin. 

Be careful with this one. Your pitch must be short and on target and immediately catch the book editor’s attention.

Here’s her pitch:

Nataly Kelly's pitch to a book editor on LinkedIn that resulted in a book contract


If you aren’t connected, however, you can pay LinkedIn to send an email.  Inmail is a paid feature and costs $49.95 a month or $39.95 a month for an annual subscription. Learn how to use Inmail.

Those are my tips. What tips can you share about how you have either found a book reviewer on LinkedIn or built the relationship? If you got a review as a result, please share the link.
Book Review sites 500 x 62

Find hard-to-locate features on Linkedin with this guide

Business people standing atop pieces of a jigsaw puzzle with LinkedIn logoOne of LinkedIn’s frustrations is, like Facebook, it’s often rearranging the furniture.

I was hoping to use Signal, the handy feature that lets you search, by keyword, for people who are discussing a certain topic within their status updates.

I hadn’t used Signal in awhile and couldn’t find it anywhere. I Googled “LinkedIn Help” and found this handy guide to Changes to Top Navigation Links on the Homepage

Unfortunately, LinkedIn is discontinuing Signal starting Monday, July 29.  

I’m bookmarking the LinkedIn guide to changes and hope they at least keep that updated. 

Dog Tweets–How to turn off LinkedIn endorsements

Here aretwitter bird my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.

How to turn off LinkedIn endorsements.  
Skill endorsements are a great way to help build your professional brand. But not all people agree that the feature is useful. Some say it can be a false representation of your skills, since connections you may not know well can vote up any skill and add new ones that you may not want on your profile. Luckily, turning off LinkedIn Endorsements is easy.

Best times to tweet and post LinkedIn status updates for B2B vs. B2C audiences.
I found this great infographic from Compendium. After tracking 200 companies’ stats, Compendium discovered the best social sharing practices. They’ve also depicted the significant differences between what works for B2B companies and B2C companies, so you’re covered either way. Check it out!

Musicians are using the iPad for their press kits & lots of other cool tasks. [Infographic]
Several years ago, when the iPad was in its early days, I wrote a post on how musicians could use the iPad. Well, after years of gradual adoption from the music community, the guys at Kensington have compiled this infographic on how musicians are using the iPad and what some of the most popular apps are. Enjoy!

Bloggers: Don’t force readers to log in before commenting.
I love commenting at blogs and do so several times a week. I try to write succinct, well-thought-out comments. I double-check what I’ve written for typos. When I click “Post Comment” and see the box that tells me I must log-in, I bail out.

How to write great/awful tech press releases. [Satire]
Today, we’ve rounded up some gladiators, Scottish marksmen, and dogs without a home. Our gut tells us the dogs will fly off the shelves, but the three-day hunting spree? We’re a wee bit skeptical.

Pros & cons of enrolling your ebook in Amazon’s KDP Select Program.
I’m trying out a new microphone, so I thought I’d record a quick episode of Ask Paul Colligan. In this episode I answer the age old question, “Should I Enroll My Kindle Book In The Amazon KDP Select Program.”

6 tips to discourage Google from classifying your press releases as spam.
As Google continues penalizing websites using manipulative tactics to artificially boost their search rankings, PR pros should be jumping for joy. After all, the whole point of the year-old Penguin algorithm update is to reward websites that are producing valuable content on a regular basis by making them easier to find.

Tragedy in Boston: What the hell was Epicurious thinking with this promotional tweet? 
After every national tragedy, you can be sure that some clueless brand will try to exploit it. In today’s episode of “What the hell were they thinking,” the food website Epicurious sent out these tweets to its 385,000 followers.

20 best WordPress themes for ecommerce sites.
Choosing the proper WordPress theme to communicate the message and products of your E-Commerce site is crucial. There are many different E-Commerce templates out there, and it can be intimidating, so we compiled a list of successful templates to choose from.

Authors: Hear tips galore selling books galore on Amazon, using little-known tools and tweeks.
Do you lay awake at night trying to figure out how to get Amazon to work for you instead of your working for it? As an author, Amazon is an amazing and powerful marketing tool. It’s not just a “book store.”

How to add opt-in boxes to your LinkedIn profile, page

LinkedIn opt-in box with dogI’ve been using opt-in boxes at my website and blog for years to collect email addresses for my twice-a-week ezine, The Publicity Hound’s Tips of the Week.

But I never considered using them on LinkedIn until Wayne Breitbarth suggested it. He explained how to do it when he was a guest on the webinar I hosted a few weeks ago on How to Use LinkedIn Company Pages and Ads to Attract an Audience, Promote Your Heart Out and Help Them Buy

Thanks to Wayne, I now have the same opt-in box in two locations: one near the top of my profile page and the other on The Publicity Hound’s Company Page. And in little more than a week, I already have four people who have opted in, and I’ve hardly promoted it.

That isn’t much. But over a year, as the page builds traction, that could grow to several hundred names. 

You’ll need an email management program to do this. I use Aweber (affiliate link) and love it because it’s simple. It lets me segment my lists by topic, and it gives me the ability to send follow-up autoresponders. Also, their customer support is superior! And Aweber sends me periodic email tips on how to improve my email marketing.

Here’s how to add two opt-in boxes on LinkedIn.

First, Decide on Your Freebie

What will entice someone to give you their email address?

Most likely, it will be something they can access or download that includes information on how they can solve a perplexing problem. People in my audience often struggle with press releases and don’t know when to write one. In exchange for their email address, I offer free cheat sheets on “89 Reasons to Write a Press Release” along with my “Top 10 Tips for Free Publicity.” Also consider offering special reports, videos, ebooks or checklists.

I recommend double opt-in. That is, require people who subscribe to click on a confirmation link that your email management company sends to them after they subscribe. This will keep you out of trouble if someone accuses you of spamming.

After they click on the confirmation link in their email, I send them to a thank-you page at my website where they can access their cheat sheets.

Add Your Box to Your LinkedIn Profile

Before I heard Wayne’s idea for using LinkedIn to collect email addresses, visitors would arrive on my LinkedIn profile page and see my headline, then “Activity,” and then “Background,” with “Experience” at the top, like this:

LinkedIn opt-in box 1


I never used the “Project” section on my Profile page. Now, I do. And I display it prominently, as the first category, right under “Background.” My ezine is, in fact, a project. And placing it high on the page tells visitors I have a newsletter and that they can subscribe.

To add “Projects” to your profile page, log into your account. Go to the top and click on “Edit Profile,” and look for “Projects” in the upper right corner under “Recommended for You.” If you have no projects yet, you’ll see “Projects” on the list. Mine isn’t here because I’ve already added it:


Recommended for You Profile sections on LinkedIn


Click on the + sign and “Profiles” will appear in the Background section. Use the up and down arrows to move “Projects” up or down. Mine is right at the top.

Notice the words “Click here to subscribe” in the headline:


LinkedIn opt-in box 2

When visitors click to subscribe, it takes them to the same sign-up box you see in the upper left section of this blog post, at the top. I hyperlinked the words “Click here to subscribe” (highlighted in yellow above) to the URL that AWeber assigned to me when I created the opt-in box, or form. If you haven’t subscribed to my ezine and want to, go ahead: click on the box in the upper left and you can subscribe. 

Add Your Opt-in Box to Your Company Page

Now, it’s time to add the same opt-in box to your Company Page. You can find instructions on how to create a LinkedIn Company Page here.

The ezine is, indeed, a product even though it’s free. So I added it to the “Products” section. I included the link for the opt-in box so it appears in the “Get more info:” section on the right.  Notice that in the “Product Overview,” I gave people specific instructions on how to subscribe, and what will happen after they do.

LinkedIn Company Page opt-in box

Let Your Followers Know

After you’ve posted the opt-in box to your LinkedIn Company page, let your followers know by sending a status update and linking to the product. I found this part confusing. When I asked my virtual assistant, Christine Buffaloe of Serenity Virtual Assistant Services, she wrote a blog post for others who are confused. ;-)   It’s How to Edit Image Title and Description on Your LinkedIn Company Page.

Are there any other places on LinkedIn where you use opt-in boxes? Do you let people within your Groups know how to follow you? Share in the Comments section, along with questions you have if you find this confusing (I did).

And, by the way, if you’re one of my ezine subscribers and you love my tips, I’d be grateful for a recommendation on LinkedIn.