YouTube

Headline Writing Tip: Keywords Beat Clever Every Time

April 30, 2013 by Joan Stewart Leave a Comment

I only thought I understood the importance of using keywords in headlines, articles, blog posts and website copy so the search engines could find them.

It wasn’t until I took Jeff Johnson’s “TubeTraffic Secrets” course that the light bulb went on: sometimes one or even two keyword phrases in a headline aren’t good enough. This applies to almost anything you write, so keep reading even if you aren’t on YouTube.

When writing headlines for YouTube videos, Jeff teaches, use every single allotted character to squeeze in relevant keywords. Don’t try to be clever, which often results in being vague. Concentrate on keywords that will pull traffic.

Step 7 in his seven-step course is called “Reoptimize Everything,” even crappy videos that I uploaded several years ago, before I knew what I was doing. That means I can go back and write longer headlines, beef up each description to about 5,000 characters (about as long as a 900-word article!) and add about 20 more tags (keywords!).

Last night, I returned to my YouTube channel and went to work re-optimizing this video which has a pretty good headline—or so I thought:

But here’s the problem: that headline is way too short! Using Jeff’s instructions about squeezing in keywords, I came up with three phrases that are relevant to this video:

How to Rank High in LinkedIn Search
Boost Business Networking
Online Visibility

I rewrote the short headline inside the red box, above, to this:

I also tagged the video with more than a dozen additional keywords and wrote a much longer description that now includes links to posts at this blog that discuss LinkedIn. I linked to How to strengthen your LinkedIn profile with benefits and value statements and How to add opt-in boxes to your LinkedIn profile and Company Page.

5 Tips for Writing Better Headlines

Use these tips from Jeff when writing headlines for any content that’s online:

Build the promise into keywords.
Front-load the headline with a benefit statement. Mine is “How to Rank High in LinkedIn Search.”
Put your primary keyword phrase in the title.
Use at least one secondary keyword phrase (two if they fit). You won’t always be able to do this because of limited space. But the wonderful thing about YouTube is that it allows about 85 characters for the title of the video.
Write your title as a compelling headline. Benefit-rich headlines that have keyword phrases but also promise believable rewards get more clicks, Jeff says.

Regardless of what you’re writing, your headlines or titles must be a good reflection of what your content is about. On YouTube, “watch time” is an important factor in Google’s new algorithm.

If You Need More YouTube Tips and Tutorials…

Jeff just opened up the doors to the newest version of “Tube Traffic Secrets,” his bestselling private membership site and training program. This is the one I bought, and I loved the course!

It’s all about getting free traffic and free leads from YouTube and learning how to build your email list, your brand and your business by tapping into the marketing power of YouTube! A great YouTube channel is like having your own TV show, and it can also generate publicity galore.

You can take a look at what it includes by using this affiliate link.

Here’s the best part:

Jeff is an AMAZING teacher. Simply follow the simple Step-by-Step Training Videos, and written Cheat Sheets, Checklists and Action Plans and you could see almost immediate results in your business.

I got additional support in the form of periodic webinars where I could ask as many questions as I wanted. During one webinar, Jeff even offered to critique someone’s YouTube channel. I offered, and he made some great suggestions that I’m implementing now.

The Publicity Hound gives “Tube Traffic Secrets” two paws up—way up!

Yes, I’m Jeff’s affiliate. Yes, I earn a commission if you buy into this course and membership site. But you’re in for a treat, and you’ll thank me. this is NOT one of those $2,000 deals. It’s a fraction of that, and you can take advantage of the handy payment plan.

Finally, I know what I’m doing on YouTube! You will, too.

(Dog imgae courtesy of Grant Cochrane, FreeDigitalPhotos.net)

Filed Under: Content Creation Tagged With: Video Marketing, Writing Articles, YouTube

YouTube secrets push your video to top of search results; learn ‘em all during free webinar Wednesday, May 18

May 10, 2011 by Joan Stewart 8 Comments

Online video is the most powerful tool on the Internet for driving traffic to your websites and services.

That’s why I have my own YouTube channel.

Search engines are focusing on online video to deliver the content their customers are looking for and have even changed their search parameters to push video to the top of the search results.

What does this mean for you? Your business can get quick, effective search engine results that could take your websites months or even years to achieve, all for next to nothing to produce.

There are secret tactics that successful marketers and smart Publicity Hounds are using on free hosting sites such as YouTube that are bringing an avalanche of traffic to their websites.

My friends, Colin Martin, who edits my video, and Marc Bullard are offering a free one-hour webinar to show you how easy it is to pull traffic for specific keywords that your customers are typing into the search engines. ““YouTube Super Secrets: Getting Views, Subscibers and Branding Your Business” will be from 8 to 9 p.m. Eastern Time on Wednesday, May 18.

Here’s What You’ll Learn

One of the biggest mistakes most people make (OK, I’m guilty as charged) is creating the video first. And then, when it’s time to upload the video to YouTube, they’re scrambling to come up with enough keywords to pull traffic.

If they’re in a hurry, they sit and guess which words their customers will be searching for, because there’s no time to do keyword research. Collin and Marc will show you how to do the critical keyword research you need BEFORE you start shooting.

You’ll also learn:

How to properly fill out your video titles and descriptions for maximum search engine placement.
How to find subscribers and friends for your channel.
How to brand your channel to effectively promote your business.
How to use comments wisely to drive traffic to your channel.
How to share your YouTube video on all of your other social profiles.
How to script your video to get the most traffic to your website.
How to decipher YouTube’s statistics program to create better videos.

A Super Bonus

They’re also offering a killer bonus on how to add duplicate video content to your channel without it being rejected. Smart Internet marketers know that the search engines frown on duplicate content. But this trick is so sneaky—and so effective—that YouTube doesn’t want you to know about it.

Who should attend the webinar?

Authors, coaches, consultants, public speakers, musicians, small business owners, and publicists who want to incorporate video into their clients’ PR campaigns.

Filed Under: Online Marketing Tagged With: Publicist, SEO, Video, YouTube

13 ways to cross-promote on social media sites

April 6, 2011 by Joan Stewart 13 Comments

If you’re like me, you sometimes spend so much time and effort trying to understand the minutiae on a site like Facebook, that you forget to let your regular customers know where to find you there.

Here are 13 ways to create a trail of digital bread crumbs that will let your friends, followers and fans follow you from one social media site to another.

1. Link to social media sites from the homepage of your website.

This sounds like a no-brainer, right?

But a recent study by social media expert BL Ochman showed that only 44 percent of the Fortune 50′s homepages had ANY social media icons that link to the company’s social media pages. Amazing.

This is the graphic that’s on the right side of my homepage and in the margin of my ezine, The Publicity Hound’s Tips of the Week:

2. Link from your blog.

This is often an afterthought. But with all that traffic coming in from the search engines, a blog can be one of the most valuable pieces of real estate where you should display social media buttons. I include buttons, like this, at my blog:

3. Link to your social media profiles from your Google profile.

If you don’t have a Google profile, create one right now.

Your profile lets you decide what the world sees when it searches for you. It makes it easy for visitors to get to know you and find you. Google lets you include within your profile a long list of links to external sites. Here’s the list I created on my profile:

If you created your profile a year or two ago, revisit it. Include links to your profiles on sites like Quora.com that you might have created recently. (I just noticed all of these profiles need to be updated to include my Quora profile page.)

4. Link from your YouTube channel.

Linking to the channel is easy. But too often, we forget to link from it. On my YouTube channel, I include links to several social media sites from the sub-head that says “About Me”:

5. On LinkedIn, when accepting invitations to connect, let people know where else they can find you.

A few months ago, I stumbled upon a simple tactic that has resulted in a nice little bump in the numbers for my Facebook Fans and Twitter followers. When I accept someone’s invitation to connect on LinkedIn, I don’t just hit the “Accept” button and move on. I always reply. I customize the first sentence or two, like this:

“Helen, I can’t believe it’s been three years since we met! Great connecting with you here!”

Now here’s the best part. The next two paragraphs are cut and paste. I use Shortkeys, a macro program that, with just a few keystrokes, pastes this into the bottom of the message:

“You might want to follow me on Twitter at @PublicityHound and on Facebook, where I share PR and social media tips almost daily. You can “Like” my Facebook fan page at http://www.Facebook.com/publicitytips.

“Let me know where I can follow you.

“Let’s stay in touch. Be well.”

I’ve actually had new connections reply and comment, “Thanks so much! I’ve wondered where you are on Twitter” or “I just Liked your Facebook page and commented.”

6. On LinkedIn, you can link to three websites from your profile.

Choose them wisely. Read what I wrote about how to get more Google juice from your LinkedIn profile.

7. On LinkedIn, link to a social media site when you answer question.

Every time you answer a question, you can include the URLs of three websites where people can find more information. Only one of those links should be to a site you own, or a social media page.

Don’t be stingy! Share the link love, and point out two other experts or resources that aren’t affiliated with you.

8. On LinkedIn, let members of Groups in which you participate know where they can find you on other sites.

I do this only if it ties into the discussion at hand. Make sure this doesn’t violate the rules of that particular Group.

LinkedIn expert Wayne Breitbarth, who was my guest expert during the webinar on “Your LinkedIn Power Formula: How to Make Killer Contacts, Pull Crowds to Events, be a Star in Your Industry and Track Down Leads Like a Bloodhound,” says you should be a member of no fewer than 50 LinkedIn Groups because Group membership has so many advantages.

9. On Facebook, use social media apps.

Add the apps for YouTube, Twitter and LinkedIn so they appear as navigational buttons under your photo on your fan page.

I also link to Twitter from the blue bird photo in my photo ribbon at the top of my fan page:

I give detailed instructions on how to manipulate these photos in the replay of the webinar 12 Ways to Avoid Missed Opportunities on Facebook.

10. Let people on your email list know where to find you.

Write an enticing question in your Facebook fan page status update. Send the question to your email list and include the link to the status update.

To find a status update link, click on the timestamp:

After you click, go to the browser window, and cut and paste the link.

11. Don’t forget photo-sharing sites.

Link from other social media sites to sites like Flickr and SlideShare. On Flickr, you can post photos to other sites like Facebook, Twitter, your favorite blogs and more. Just set up a connection between Flickr and your favorite services, and voila!

12. And social bookmarking sites, too.

On StumbleUpon, for example, you can automatically share your favorites with Facebook.

13. On Twitter, link from your profile.

I’m starting to see a lot of people promoting their expertise by including links to their Quora profiles from their Twitter profiles.

This is just a start. I know you can think of more. Share your ideas below.

Filed Under: Social Media Tagged With: Flickr, Get More Facebook Likes, LinkedIn Promotion, Photos & Graphics, Twitter Promotion, YouTube

9 ways to spy on your competitors online

October 16, 2010 by Joan Stewart 9 Comments

Writer Ed Davis asked me to pass along tips on how coffee shops can do competitive intelligence online, for an article in Specialty Coffee Retailer Magazine.

These tips work just as well for any retailer selling online or offline, or anyone who wants to spy on their competitors, or any Publicity Hound who wants more publicity than the competition:

1. Start at your competitor’s website.

They might have an RSS feed (subscribe to the feed) or links to their social media profiles or a blog.

While you’re there, be on the lookout for any customer service type things you see that make it easy for customers to contact or interact with them. Example: A phone number placed prominently on the homepage. If you see something you like—an introductory video, a “contact us” form, etc.—steal the idea and add it to your own website (but don’t plagiarize).

2. Create Google Alerts.

Create separate Google Alerts for every major competitor’s business name and website URL. Google will deliver to your email inbox, as often as you wish, information it finds on the web about your competitors or their website.

When creating the Alert, choose “Everything,” “Once a day” and “Only the best results.” Be sure to set up Google Alerts for your own name and business, too, so you know instantly what people are saying about you online.

3. Look for their blog.

Are they blogging? If so, subscribe to the RSS feed.

Check to see how many comments they’re getting. Are the comments positive or negative or both? Do they seem to have a loyal following? Join the conversation if you wish, but do not post a snarky comment at their blog under your own name or a fake name. Often, it’s more valuable to just sit on the sidelines and watch.

4. Look on Facebook.

Do they have a Facebook profile or Fan Page? If so, become a friend and a fan and watch closely to see what they’re sharing with their followers. Read comments from their friends and followers. Are they offering discounts, coupons or anything special for their fans? (See 11 Ways to Avoid Missed Opportunities on Facebook)

5. Look on Twitter.

If they have an account, follow them. Their tweets might tip you off to new products and services they’ll be offering, events they’re hosting, etc.

Have they created Twitter lists? If so, review them. You might see lists that include marketers or coaches who they’re learning from, or others who are passing along valuable information that you, too, can learn from. (See How to Use Twitter Lists & Directories to Generate Publicity & Build Your Brand.)

6. Use SocialMention.com.

This is just like Google Alerts, but for social media. Receive free daily email alerts of your brand or your competitor’s brand, company, CEO, marketing campaign, etc. Social Mention monitors more than 80 social media properties including Twitter, Facebook, FriendFeed, YouTube, Digg, Google, etc.

7. Use Grader.com.

This website has a nice selection of tools that help you measure and analyze your marketing efforts, or those of your competitor. You’ll find tools for measuring on FourSquare, Twitter, Facebook, a blog, and more.

8. Search for their videos.

Have they created videos that are pulling in traffic to their website? Go to YouTube and search under their name. Or, do a Google search for their name and then click on ”Videos” in the upper left corner.

9. Check their search engine ranking.

How well do they rank on Google’s organic search list? Let’s say you’re a coffee shop in Port Washington, Wisconsin, where I live. Search ”coffee shop + Port Washington, Wi.” and compare how each of you rank.

There are dozens more tools for keeping track of what your competitors are doing, but these are the best and easiest places to start. What tools do you use to spy?

Filed Under: Online Marketing Tagged With: SEO, YouTube

How to turn a Golf Digest article into more publicity

August 22, 2010 by Joan Stewart Leave a Comment

When you land a big story in a magazine, it’s all too easy to become giddy with excitement, and miss doing the hard work necessary to “publicize the publicity” and turn one media hit into what can become multiple hits.

Larry Jacobs reminded me of that a few days ago when he participated in the teleseminar call I hosted with John Eggen on how to “Write a Client-attracting Book Fast That Makes $150,000 Before It’s Published.” (If you missed that call, you can access the replay here. It includes a killer Q&A session.)

Before the call began, Larry asked me how he can capitalize on a full-page article written about him in the June 2010 issue of Golf Digest. Larry is an expert on how golfers can lose weight, and the article discussed how he approached veteran NBC sports on-course reporter Roger Maltbie and, through coaching, helped him lose 35 pounds. It also appeared in the June 2010 print magazine.

“Since it appeared, I use the link in most of my communications with people,” Larry said. “I’d like to know how to parlay this article into PR, more articles, interviews, sales and anything else you can think of.”

Here are my ideas on how to do that:

Use the Word Expert

First, start referring to yourself everywhere as an “expert on weight loss for golfers,” or however you want to describe yourself. The media, as well as consumers, flock to experts. Use this word in your email signature, bios and at the end of articles you write. Optimize your website for the keyword phrase.

Email Signature

Link to the online article in your email signature. You can also use something like this just under your name: ”See how I helped NBC sports on-course reporter Roger Maltbie shed 35 pounds, in the June 20120 issue of Golf Digest.”

Golf Newsletters

I don’t golf, but I’m betting there are dozens of print and electronic newsletters devoted to golf. Contact the editors and offer to write an article about how you coach the PGA golfers. Be sure to tell them about the Golf Digest article, and link to it when you pitch them. You told me your target audience is mostly Baby Boomers and seniors, so look for newsletters directed at that niche, too.

Press Releases
Write a press release about the article, even two months after it appeared. Remember that the article and press release will probably stay online forever.

Distribute the press release through a service like PR Newswire. Dan Janal has a great offer that guarantees that the article will show up on more than 50 influential, high-traffic websites including Forbes.com, Hoover.com, Reuters.com, and dozens of sites for local business journals. Those business people are a perfect match with the topic of golf.

In addition to pulling traffic, Larry, your website will get inbound links from those influential business websites, which means that Google will view your site as more authoritative. The more inbound links to your site from other high-traffic sites, the higher the page rank Google grants to your own website.

The press release should also be sent to your professional associations, trade groups, even the magazine or newsletter published by your alumni association. Learn how to write an online press release with my free press release tutorial.

Articles

Write articles about your topic for article directory sites like EzineArticles.com, plus all the high-traffic websites that appeal to golfers. Be sure to mention the Golf Digest publicity in the blurb at the end of your own articles.

Video

Are you creating video about how golfers can lose weight? If not, create one that mentions the Golf Digest article, offers a few tips and leads people to your opt-in page.

Video is one of the most powerful ways to pull traffic and promote your business. Try to get video testimonials from all the PGA golfers and other celebrities who you’ve helped, and use those at your website and at the video-sharing sites.

Facebook Fan Page & Groups
Create a Facebook Fan Page for golfers who want to lose weight, and link to the article from the page. You should also search Facebook’s groups and see which ones include golfers in your target market. While participating in the groups, mention the article in Golf Digest.

Online Media Room
Create an online media room where you can link to the Golf Digest article and mention other publicity you’ve gotten.

Twitter

Larry, are you tweeting? If not, start. Your tweets should mostly be about how golfers can lose weight. Include a short blurb about the Golf Digest article in your Twitter profile. Great for your credibility!

Order Reprints
You never know when you might need reprints of the article. So it would be worth your while to order as many copies of the June issue of Golf Digest as you can afford, or see if the magazine sells reprints. Many larger magazines have reprint services.

Pitch the Inflight Magazines

The target audience for these publications—business people and frequent travelers—is perfect for you! How about offering the magazines a list of tips on how golfers can lose weight? In your pitch, mention the June article.

Here’s a powerful tip for really catching the editor’s attention. If you helped a golfer from an area that’s served by the magazine, mention it in your pitch. For example, if you worked with an Australian golfer who’s fairly well-known, mention that when you pitch Qantas magazine, which serves Australia.

A Podcast

You said you have an audio product that consists of a series of recorded teleseminars you hosted. You can excerpt short five-minute segments from the product and turn them into separate podcasts, each mentioning the article in Golf Digest.

Ask for Referrals to Other Golf Media

Contact Golf Digest Contributing Editor Mark Soltau who interviewed you and ask him to suggest names of journalists who work for other golf media, or golf bloggers, and might be interested in your story. He might be happy to help. By the way, did you ever thank him for the article? If not, it isn’t too late to send a handwritten thank-you note.

Pitch Bloggers

Bloggers who write about golf or weight loss might love your tips, or a guest blog post. When you pitch them, be sure to mention the Golf Digest article. See How to Pitch the Best Bloggers and Create a Media Explosion.

Those are my tips, Larry.

OK, Publicity Hounds, what about yours? Let’s hear your ideas on how Larry can recycle that great publicity.

Filed Under: Publicity Tagged With: Pitch Media, Press Releases, Writing Articles, YouTube

Everything you do online—good and bad—is publicity

July 31, 2010 by Joan Stewart 4 Comments

Everything you say online reflects on your reputation.

By Phyllis Zimbler Miller
Guest Blogger

Everything you do online, from writing a book review on Amazon to leaving a comment on someone’s blog post, is publicity for you, your brand and your business.

If you manage this online publicity well, you should be receiving positive exposure. But if you ignore the importance of your online activities, you may be unwittingly creating bad publicity for yourself.


The basics: Correct spelling and good grammar

Yes, on Twitter I’ve been known to use 4 to mean “for” when I don’t have enough characters for what I want to say. But I always strive to spell correctly every real word I use.

And while some people might say “What’s the big deal?” about incorrectly spelled words, some people who read your tweets might think you’re careless with other things too, such as their business needs if they were your clients.

Off-limits: Swear words, off-color comments and slang

I personally was taken aback when a person for whom I was about to write a guest post called me “mate” in an email. In my perception, “mate” has a very particular meaning, and it’s not that positive. I nicely pointed out to him that I was rather surprised by the use of the term.

He replied that in India the word was used to mean “friend.” And he then added that he wouldn’t again use the word with people outside India so as to be sure not to offend others.


It’s not only what you write online – it’s also what you say online

Let’s say you’re on a teleseminar and you ask a question in which you unnecessarily disparage someone or something. Then that teleseminar recording is made available to the people on the teleseminar as well as others. It’s possible that what you said could get you in deep water for a very long time. And how do you apologize to a recording?


What if you disagree with something that someone has said?

Again, it’s important to consider how to disagree before you blast your opinion throughout the Internet. I faced this issue when someone responded to a LinkedIn question with what I believed was totally inaccurate information. I didn’t want to say the answer was wrong but I didn’t want to leave the person asking the question with the opinion that the given answer was correct.

I posed my dilemma as a blog post on my site, and I received a very wise response. I was advised to say: “There are differing opinions on this subject.” And then I was to give my opinion without referring to the other person’s answer.

I thought this an extremely reasonable strategy. I did not “put down” the other person’s answer, but I did share my own opinion with the person who asked the question.

The above advice covers every single thing you do online, including how you write your Twitter bio (please note that plural words in English are NOT made by adding an apostrophe before the s) to any responses you give on password-protected forums.

And this advice definitely includes the photos you post. For example, whether you believe in Facebook’s privacy settings (which are changed, it seems, almost on a daily basis), do NOT post a picture of yourself holding a bottle of beer in each hand and looking the worse for wear. Of course, this advice is even more so for videos on YouTube.

Regardless of whether you think such photos or videos are in “good fun,” your brand or business does not need to take hits from such missteps on your part.

In a viral age where news can flash around the world in a second or two, guard your reputation as a precious object. You’ve worked too long and hard on establishing your credibility to risk it with bad publicity from one ill-advised comment or photo.

The Internet world is global by definition, and because we can’t know the sensibilities of everyone who might read our tweets, blog comments, etc., we need to be sensitive to the words we use.

Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is the co-founder of the social media marketing company Miller Mosaic Power Marketing. The company has a monthly mentorship program that focuses on social media marketing, WordPress websites/blogs and email marketing.

Filed Under: Publicity Tagged With: Video, YouTube

Blog content in short supply? 9 ideas for bloggers

July 26, 2009 by Joan Stewart 9 Comments

If you’re new to blogging, or you’ve been blogging for awhile but sometimes find yourself struggling for something to write about, here are nine ideas to get you writing quickly:

1. Take a poll. Using a free tool like Survey Monkey, you can poll your readers on a fun, controversial or hot topic. You will, of course, write another blog post sharing results of the poll. For blog polls, the quickest and easiest thing to do is use a widget. You can get one at PollDaddy.com (they have a WordPress plugin) or you can use the WordPress survey plugin to put a poll inside a blog post.

2. Use Google Alerts. Create alerts for your topics at Google.com/alerts. Google will email you as often as you wish with great content that ties into your topic.

3. Create Top 10 lists. Letterman made these famous. Readers love them!

4. Create a video. Video is hot, hot, hot and it will pull traffic like crazy. Here’s one I created on how to get your consumer product into holiday gift sections. If you’re intimidated by video, let Mike Stewart help.

5. Comment on somebody else’s video which you can also post to your blog. You’ll find millions of videos at YouTube. I blogged about this video that shows Peggy Noonan, a conservative columnist for the Wall Street Journal, and Mark Murphy, a strategist during John McCain’s 2000 campaign for president, who were caught criticizing McCain’s choice of Sarah Palin for vice president. It happened during a panel discussion on the set of MSNBC, where Murphy is a commenator.

6. Report on interesting conversatons on Twitter. I frequently blog about discussions I have with my Twitter followers, how we help each other, and how Twitter is a fabulous tool for publicity, if you use it correctly. I use screenshots, too, to dress up the blog post. (Caution: Don’t let Twitter and Facebook steal you away from your blog.)

7. Find content at Digg.com. Use the search box at this social bookmarking site to find interesting content on a specific topic. You can guage the popularity of the topic by how many Diggs it has received.

8. Share humorous content. Funny photos, jokes and videos—particularly those that ties into your topic—are a nice break from the serious stuff.

9. Recycle content from other sources. If you’re a speaker, extract content from your handouts. If you’re an author, excerpt from your book. I frequently cut and paste helpful comments I post to other blogs, like the comment you’re reading, and turn it into a post at this blog. I wrote seven of these nine tips this morning for the Blogging Made Easy post I read at the Salon.com blog. (It’s the second comment.)

How do you find interesting content for your blog?

(Shutterstock photo)

Filed Under: Content Creation Tagged With: Blogging, Photos & Graphics, YouTube

‘Feed Me Bubbe,’ a kosher cooking show, wants publicity ideas

June 9, 2009 by Joan Stewart 5 Comments

Avrom Honig writes:

“My three-year-old web TV show Feed Me Bubbe, which features my Bubbe (Yiddish for grandmother) demonstrating how to cook a variety of kosher food, has received national media attention.

“Of course, we’d like to receive more. Can your Hounds recommend the best ways to pitch a story about the show to the big food magazines? We’ve already been on ABC News and PBS’s “Frontline,” and in the Wall Street Journal. But we’re always interested in any other media attention we can generate, including blogs.

“We’d love to hear ideas from your Hounds on other media outlets or bloggers that might be interested in covering Feed Me Bubbe.”

You can watch this segment, in which Bubbe makes “Jewish penicillin,” or chicken soup.

Filed Under: Content Creation Tagged With: Video Marketing, YouTube

Financial advisors, use WJS section to market yourself

April 14, 2009 by Joan Stewart Leave a Comment

I passed along this tip to my financial adviser today and she loved it.

“If I were you,” I said, “I’d grab the Wealth Manager special section inside Monday’s (April 13, 2009) Wall Street Journal. There’s a cover story on Seven Questions to Ask When Picking a Financial Advisor. Buy several issues and when meeting with prospective clients, show them the section, and encourage them to ask you those questions.”

The questions are:

1. What’s in the adviser’s background?

2. What do the adviser’s clients say?

3. How does the adviser get paid?

4. Where are the adviser’s checks and balances?

5. What’s the adviser’s track record?

6. Can the adviser put it in writing?

7. What do other pros think?

You can also create a video encouraging people to ask you those questions, and upload it to the video-sharing sites. If you’re seeking mostly local clients, use geographic tags.

On Twitter, tweet about the videos or the questions and link to the article. Likewise on Facebook.

What other creative ways can you use that section?

Filed Under: Print Media Tagged With: Marketing, Video, YouTube

Italian Diorama artist needs ideas to promote artwork, crafts

November 18, 2008 by Joan Stewart 7 Comments

Susan Sogaro of Trumbull, Texas writes:

I am an Italian Diorama artist, and my hand-made, three-dimensional Nativities include town scenes which have homesteads, vendors, shops and market scenes. Our art and gift shop caters to Italian art lovers in the U.S. Crafts range from the Diroamas to small travertine coasters and ceremic boxes and tiles.

I can’t find anyone in the Houston area doing the same work and would really like to get the word out there about my artwork, with very limited resources. We invested all our savings in setting up the company. Do your Hounds have any suggestions on how to promote the artwork and our online store? You can find us at http://www.shsartandgift.com, http://www.youtube.com/susansogaro and http://www.susansogaro.blogspot.com/

Filed Under: Publicity Tagged With: Video Marketing, YouTube

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