5 Smart Ways to Improve Your Internal PR

By Mickie Kennedy

When we talk about PR, what comes to mind?

Typically, you’re probably thinking about how a company conveys itself to the public. Social media, press releases, newspaper stories, interviews. All those things that can paint your company in a positive light with the public. Any way that you can build your brand…externally.

stressed man with smiley woman

However, something that we don’t spend much time discussing, and something that many professionals and business owners fail to realize, is that PR efforts shouldn’t just be concentrated on the public. A successful business focuses their PR efforts internally as well.


Well, employee buy-in is crucial. If your staff is well-connected with your brand, then how can you truly service customers? Your employees are your front line brand ambassadors. That being said, you need to make sure you spend some time developing the right kind of culture through internal PR efforts.

Here are five things to get you started.


1. Know What Employees Are Talking About.

Keeping your ear to the tracks, so to speak, is crucial when it comes to internal PR. By listening to your employees, you will learn about:

  • Whether or not there is currently buy-in. Maybe they’re already on board with what you’re doing. Maybe not. This isn’t something you can afford to assume. Listen to your employees and assess their current level of brand engagement.
  • What issues are most important to them. Maybe you are focusing on internal PR, but if you don’t know what is important to your employees, your efforts may be misplaced and wasted.
  • What they’re unhappy with. It’s possible that your employees wish certain things would change. It’s also possible that they might actually be things that you could change. Listening and making those changes can increase employee connection with your mission.
  • Ideas you may not have thought of. All the good ideas aren’t always birthed in the PR department. Maybe one of your employees has a great idea for social media engagement. You’ll never know if you aren’t listening.


2. Make Sure Employees Aren’t the Last to Learn New Information.

Something big going down? About to put out a big release about a product or new direction the company is taking? Make sure your employees aren’t the last to know.

Consider getting them together and letting them know first. Nothing stinks worse than finding out after the fact. You could also issue a release internally and externally simultaneously.


3. Learn What Works and What Doesn’t. And Keep Going.

Your internal PR efforts shouldn’t have an end. In other words, it’s an ongoing process you should be learning from. As you try things, learn from them. Did that work? Did it backfire? Take note and move on accordingly. 


4. Use Your Staff in Your PR Content.

One way to integrate internal and external PR efforts is to get your staff involved. You can do this in a variety of ways:

  • Get quotes from them for press releases.
  • Use them in YouTube videos.
  • Place their photos on websites, Twitter, etc.

Their enthusiasm will grow by being more involved in a public light—and that enthusiasm will spread to the public, thus increasing the effectiveness of your external PR.


5. Use Social Networks Internally.

While social networks are great for marketing, they also offer many benefits internally. Social networks can bring employees closer together, and can break down the walls created by hierarchy and different departments. Choose a network and use it both formally and informally.

Have goals for internal PR? Discuss!

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13 smart reasons to use captions on YouTube videos

Caption from Welcome to The Publicity Hound's Website Video

I started using captions on my YouTube videos about a year ago when someone reminded me that it’s just one more place where Google can find keywords. That’s Reason Number 1 and it’s reason enough for me. (The screenshot above is my “Welcome to My Website” video.) 

Reason Number 2: It helps people who are deaf or hard of hearing.

I just found a Storify that explains 11 more very smart reasons to use YouTube captions. Most include not wanting to annoy other people who are within earshot while you’re watching videos. But I saw a few more reasons I hadn’t thought of.

—They eliminate the need for headphones if you want to turn off the volume.

—They help you better understand the video if it was made by someone who has a very heavy accent. This is a frequent problem when I go to YouTube searching for a “how to” video. I find a great one with step-by-step directions, but I have difficulty understanding the person who created it and speaks English as a second language.

—If a parent is watching videos while kids are present, it prevents the kids from hearing F bombs.

—It’s easier to understand a YouTube video if you have the volume turned off and you’re reading the captions while also watching TV and hearing THAT audio.

—They help those who are deaf or hard of hearing.

Bottom Line: Captions expose your videos to a much bigger audience.

YouTube makes it fairly easy to create captions for your videos. You have three choices:

1. Let YouTube use voice recognition to automatically add captions. I’ve done this and it isn’t very effective because words and phrases end up being garbled. If you use this, make sure you edit the captions for accuracy.     

2. If you read a script while recording the video, simply upload the script. Easy!

3. If you didn’t use a script, transcribe it. This is what I usually do. Since most of my videos are under three minutes and I’m a fast typist, it only takes me a few more minutes to transcribe it. I like the way YouTube has this set up. You hit the transcribe button just once and the audio starts playing. When you stop typing, the audio starts again. No need to press “start” or “stop” buttons.

You can also add more than one track for captions. For example, provide one track for English captions and a second track for Spanish. (I guess that’s Reason Number 14.)

A hat tip to Publicity Hound Meryl K. Evans for pointing out the discussion on Storify over on Google+.  

Have I convinced you? Will you start including captions on your videos? What other reasons can you think of for doing so? 


How to get Camtasia 8.0 for free and make easy videos

One of the easiest ways to create videos fast, without having to look good in front of the camera, write a script and memorize your lines, is to shoot a video of what you see on your computer monitor.

You use screen-capture software and a headset with a mic to do things like take people on a tour of a website, or demonstrate how to do something online. You can see an example in this video I created for YouTube on How to Use Pinterest for Yucky, Dull and Academic Topics.

Why Camtasia Rocks

I’ve been creating these videos for years, using Camtasia Studio and I love it because it lets you include special effects and do other snazzy things like add comments right on top of the video.

You can also create video by combining a variety of different types of media: video, audio, photos, etc. A lot of people have held off buying Camtasia because it’s so expensive.

How to Get Camtasia for Free

YouTube coach Jeff Johnson, who is crushing it on YouTube in several very competitive markets, has been offering three free training videos and a package of very helpful Cheat Sheets that explain how he uses You Tube to dominate his niches, pull leads and make sales.

He’ll be rolling out the in-depth YouTube training program TubeTraffic Secrets, starting tomorrow, Nov. 15, and he’s throwing in a huge bonus: a free copy of Camtasia 8.0, as a limited-time bonus. It retails everywhere, including Amazon.com, for $299.

This is the latest and greatest version, the one Jeff uses to create all the training videos in TubeTraffic Secrets, and it’s a lot easier to use now then back when I started.

I took the TubeTraffic Secrets course last winter, immersed myself in it, and started cranking out videos for my YouTube channel. But more importantly, I started doing all the critical tasks Jeff recommends to make those videos pull traffic as well as leads: using important keywords in the video title and description, setting up a lead funnel, taking advantage of the annotations, becoming a YouTube partner, etc.

Where to Find the Videos, Cheat Sheets

If you missed any of Jeff’s videos, you can watch them all here and grab the free Cheat Sheets. I’m one of Jeff’s most loyal followers because he unraveled many of the YouTube mysteries I never understood. I’m promoting this course as an affiliate, and I earn a commission on anything you buy from him. His customer service is top-notch, and he delivers way more than he promises. 

Here are the Free Bonuses I’m Offering

If you buy using my link, above, you’ll receive a bonus package worth $1,100 in tools that will pick up where Jeff leaves off.

For example, he’s a huge proponent of using press releases and social media to build links to your YouTube videos. But TTS 2.0 doesn’t explain how to write press releases or the finer points of sites like Facebook.

If you buy the course through me, you’ll get a $1,100 package of bonuses I’ve designed to tie in ***perfectly*** with what Jeff is teaching.

You will get:

- -A half-hour coaching session with me, after you’ve been through his course. I’ll even record it so you can refer back to it later. I ***devoured*** Jeff’s course so I can help you brainstorm topics for your videos that will bring you the most traffic in the shortest amount of time. I can also show you how to incorporate your YouTube videos into your publicity campaigns.

- -My ebook on how to write press releases, which is like earning a master’s degree in press release writing. It includes a video that explains how to write killer headlines for your press releases, complete with templates and a list of “Power Words.”

- -Video training on Google’s new rules for press release links, including 9 examples of press releases that use links correctly.

- -A special report on 66 free things you can offer at the end of your YouTube videos to capture people’s email addresses and build your fan base. (Jeff preaches giving freebies.)

- -My Checklist of 103 powerful “Calls to Action” you can use within your videos. (Jeff says your videos must tell people EXACTLY what you want them to do.)

- -A video and Cheat Sheet on 33 ways to promote your press releases that promote your videos.

- -The all-new 2014 edition of my ebook “How to be a Kick-butt Publicity Hound,” with four new chapters and step-by-step directions galore on how to plan and execute a publicity campaign that includes your YouTube videos.

- -A video on how using hashtags (#) will help more people find your YouTube videos.

- -33 ways to find Facebook fans, use your YouTube videos and other content to wow them, and keep them coming back for more.

Click here to watch Jeff explain more about the course.

Grab This Now or Kick Yourself Later

Jeff and I can’t hook you up with all this cool stuff if you don’t join TubeTraffic Secrets 2.0.

And most of the Grand Opening Bonuses are only good while supplies last…and based on past experience I don’t expect them to last very long at all.

So if you’d like learn how to build your list, your brand and your business by grabbing free traffic from YouTube, then Tube Traffic Secrets 2.0 is definitely something you should check out TODAY.