The average desk harbors 400 times more bacteria than the average toilet seat. A study, funded by a grant from The Clorox Company, found that surfaces in personal work areas such as offices and cubes had higher bacteria levels than surfaces in common areas. Telephones came in as the Number One home for office germs, followed by desks, water … [Read more...]
Tip off reporters to blogs
Many of the great ideas you read about here come from the many Publicity Hounds who read this newsletter and my audiences who hear me speak. When I spoke recently to the Virginia chapter of the National Speakers Association, I picked up another great tip. It's from Brian Kirwin, a consultant for Rourk Public Relations. His PR firm … [Read more...]
How to promote services for the elderly
Publicity Hound Joan Riley writes: "There are many helpful programs for low-income seniors and official methods to inform them, but the people who need help the most often don't get the word word about things like the current application for assistance with Medicare Part D prescription drugs, or their state's Renters Credit, etc. "As a former … [Read more...]
Tips for working with media photographers
I just received the latest issue of Marketer, the print magazine published for members of the Society for Marketing Professional Services. I'm a contributing writer, and my article on Page 17 offers great tips on how to work with photographers, excerpted from my ebook "How to Use Photos & Graphics in Your … [Read more...]
Author wisely passes up a chance at publicity
Lana Jordan from Jorlan Publishing, who I met at the conference of the Small Publishers of North America on Oct. 23, emailed me today asking for advice on how she should have handled a situation that could have led to some great publicity. "I may be in the background somewhere on NBC's Three Wishes this Friday," she wrote. … [Read more...]
How to write press releases the media love
Writing coach Ann Wylie says this is the kind of press release that makes an editor's eyes glaze over: "XYZ Co. Inc., a leading supplier of the world’s integrated real-time advanced software-aided microchips, announced today the availability of its latest product, the XYZ 4.2, version 3, which will revolutionize the software-aided … [Read more...]
Pitch Christmas story ideas early
I heard a news report yesterday that many retailers already had stocked their shelves with Christmas decorations and gift items a week before Halloween. Why? Because they're hoping to get your money before the utility companies do. Skyrocketing natural gas prices this winter might force consumers to spend less on holiday gifts once they see their … [Read more...]
How to pitch story ideas to the media
Publicity Hounds in my mentoring program hear me harp repeatedly that they should never pitch a magazine unless they hold it in their hands, read it thoroughly and search for clues inside that will help them craft an irresistible pitch. So before Michelle Tennant of Wasabi Publicity, Inc. pitched an idea about her client, artist … [Read more...]
How to get publicity for speaking engagements
If you're sponsoring a special event or a speaking engagement and you want to fill the room, don't just try to create publicity by pitching the local media in the town where the event will take place. Create a grassroots publicity campaign that reaches thousands of people who are likely candidates for your event. That's what I did this past … [Read more...]
How to promote a book about writing
Barbara Florio Graham of Gatineau, Quebec, Canada writes: "The 20th anniversary edition of my popular book, Five Fast Steps to Better Writing, just came out this fall, and I'd like to capitalize on the 'five fast steps' theme (which is also the title of my second book, Five Fast Steps to Low-Cost Publicity), by arranging some … [Read more...]
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