Thanks to Publicity Hound Shawne Duperon, a TV reporter, for reminding us that December is the very best month to pitch TV stations. "Newsrooms are no longer in a busy Sweeps month, so many employees are taking time off," she says. Fewer employees means they need your story in a big way. She suggests: ---Any gift ideas? Any new or interesting … [Read more...]
How to promote a photo gift business
Publicity Hound Jill Caren of Matawan, New Jersey writes: "My business, Expressions Photo Design, takes personal photographs and creates art and gifts with them. Our specialty is creating custom designed collages, pop art and photo memory books. "I have a brick and mortar store, but it has been difficult to launch because everyone thinks we are … [Read more...]
Tracking trends in retail, radio, utilities, housing, groceries, delivery services, advertising, the security industry, venture capital and steel
Thanks to Publicity Hound Paul Furiga for pointing out the special section on trends in the November 21 Wall Street Journal. It's worth a trek to your local library to check it out. The paper tracked trends in 10 industries: retail, radio, utilities, housing, groceries, delivery services, advertising, the security industry, venture capital and … [Read more...]
The war against Christmas
It's not even December yet, and the sparks are already flying. In some ranks, it's no longer Christmas Eve. Now it's "Holiday Eve." Others don't send Christmas greetings. They send "holiday greetings." As for that tree...you guessed it. It's now a "holiday tree." On AM and FM radio stations and on TV talk shows, the debate is raging over … [Read more...]
How to promote a dating site for senior citizens
Rebecca Sharp Colmer of Ann Arbor, Michigan writes: "I have just launched an online dating site for senior citizens, called SeniorSparks.com. In addition, I have just released a new book in The Senior's Guide Series called The Senior's Guide to Dating (Again)---Traditional and Online. Senior Sparks offers dating seminars and personalized … [Read more...]
Pitch your gifts for Mother’s Day, Father’s Day and graduates
If you have a product that would be a perfect gift for Mother's Day, Father's Day or graduation day, now is the time to start thinking about pitching ideas to national magazines. You might even get in under the wire for Valentine's Day. Here are some leads to get you started: ---Vegetarian Times magazine is considering a feature that ties in … [Read more...]
Story ideas for the day-after-Thanksgiving shopping
Brick-and-mortar retailers refer to the day after Thanksgiving as Black Friday, the official start of the Christmas shopping season. Whatever you call it, you've got opportunities galore to tie your product or service to it. Think trends. Here are some ideas to get you started: ---Credit counselors should remind us about how credit card … [Read more...]
How to promote a work-life balance retreat in Costa Rica
Life-work balance coach Joyce Dillon of Atlanta, Georgia writes: "I'm promoting a Costa Rica Retreat Feb. 4-12 for women who want to create the life they've always wanted. I've sent an email blast and will send a press release to the travel section of the newspaper in Atlanta. "Do your Hounds have any hot ideas on how I can further promote this … [Read more...]
Getting to know reporters will help you learn how to pitch reporters
When blogger Connie Bennett comes across an article on the dangers of sugar, she posts an item about it to her Sugar Shock! blog. She links to the article, then takes an extra little step that will generate publicity down the road. She emails the reporter who wrote the article and mentions that she linked to it. Connie, a member of … [Read more...]
Author misses a shot at book publicity
Norm Goldman, editor of SketchandTravel.com and Bookpleasures.com wrote to complain about authors who miss opportunities to promote themselves: "I just had an experience where an author, who conducts writing workshops, could not find the time (probably about less than an hour) to … [Read more...]
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