When news breaks and journalists need to find sources to interview, they can't waste time Googling under certain words or phrases, then wading through a long list of websites and articles in search of the perfect source. Many of them go directly to Yearbook.com, a website where they can search among the thousands of sources and find exactly what … [Read more...]
How to research reporters and other media contacts
As I was writing the previous tip about the "Coats for Kids" drive, I couldn't remember all the details. So I Googled weatherman Vince Condella. Here's what I learned about him within about 30 seconds: --He rides a Harley. --He's a "Seinfeld" junkie. --He likes guitar music, quality coffee and ice hockey. --He was named one of the 15 best … [Read more...]
Piggyback off Media Charities
I never guarantee you'll get publicity by following my tips. But this tip falls into the category of an "almost guarantee." While watching the local FOX TV news recently, I saw a short news item about a group of first-graders at a Milwaukee elementary school. They were shown singing a song to the tune of "Old McDonald Had a Farm." But instead of … [Read more...]
How to promote hobby railroads
Susan Robinson of Red Bluff, California writes: "We publish two hobby railroad magazines in a niche market. We reach people who either own commercial scale railroads (those large enough to ride in) or who own or are building their own private railways. Many people remember these trains from when they were children at amusement parks, drive-in … [Read more...]
Dishing the dirt on Pantene bribing journalists
Back where I come from in the world of newspapers, an editor would practically pull off a reporter's fingers, one by one with a pair of pliers---then fire the sinner---for accepting a can of caramel corn from a source who wanted to say "thanks" at Christmas. The caramel corn, and other gifts that came to the newsroom, were usually trucked to the … [Read more...]
What do to when reporters won’t mention your name in an article
Here's a common problem Publicity Hounds run into when they're so eager for publicity that they'll do almost anything for a journalist. Last week, a reader asked, "I spent a lot of time talking to a reporter and we really hit it off. But when she wrote the article, I was surprised to see she used my information, but she didn't use my name. What … [Read more...]
How to promote caps for Latinos
Diane White of Venice, Florida writes: "I developed and patented an angled sportswear cap and have been promoting it on my own for the past 6 years. I have written press releases and have been blessed with several local articles. But that has not captured buyers and licensees. "You can see the Side-cap at my website. It has … [Read more...]
Pitch these Halloween ideas for publicity
From now until October 31, the media will be reporting an anything even remotely connected to Halloween. So start thinking about ways you can piggyback off this holiday---the second biggest retail holiday of the year. Here are some ideas to get you started: ---Roadside markets, nurseries and agricultural associations can offer tips on how to buy … [Read more...]
Pitch the Religion News Service for publicity on religion, spirituality topics
If you have a story idea about values, religion, spirituality or philanthropy, consider pitching it to reporters at the Religion News Service, owned by Newhouse News Service. The news service has more than 100 secular clients, including The New York Times, Los Angeles Times, Wall Street Journal, Washington Post, Chicago Tribune, U.S. News … [Read more...]
How to Attract a Reporter’s Attention
Sponsoring an event? One of the best ways to generate publicity is to invite a reporter to participate in something that will result in a pre-event story. For example, if you're sponsoring a hot-air balloon race, invite a reporter to take a hot-air balloon ride a week or two before your event, so she can write about it for her newspaper and tell … [Read more...]
- « Previous Page
- 1
- …
- 67
- 68
- 69
- 70
- 71
- …
- 86
- Next Page »