Marisa Menzel of Madison, Wisconsin writes:
“I’m a wedding planner and have recently started hosting monthly ‘workshops’ at a local bridal shop. Each month we ask one wedding professional to come in to talk about their trade.
“We tell the attendees the name of the business that the professional is from, but the main focus is informative, as opposed to selling. We then also have free wedding cake for people to eat while they are there and something free for them to take home. At the end of the event, the attendees can ask questions of the professional, myself, and the other brides there. It’s kind of an open forum.
“Our problem is low attendance. Our current forms of advertising are sending out an email to approx 2,500 brides, and then listing the event in one of the free weekly newspapers. But we aren’t getting much response. How can we increase attendance?”