Rob Grede of Wauwatosa, Wisconsin writes:
The Second Edition of “Naked Marketing–The Bare Essentials” is hot off the presses.
Back in 1997, when Prentice Hall first published the book, it became a bestseller. It is still used by universities and advertising agencies as a basic primer on marketing and promotion. But Prentice Hall is out of business and the publisher of the second edition, Marquette University Press, has no budget for promotion.
The website at http://www.thegredecompany.com is also complete and allows browsers to order off the site with a link to 800 CEO READ.
“My question is: How does an author publicize a second edition of a successful book? Do we tap the same TV and radio stations as last time? Does anyone care about a second edition?”