If you're doing PR for a new book, here's a great idea you can borrow, courtesy of Dorothy Molstad, marketing manager for MBI Publishing Company in St. Paul, Minnesota. Create a fun contest for the media, including ezine publishers and bloggers. That's what she did to promote their book [Read more...]
Airlines magazine to feature best Road Warrior on cover
You don't have to look far this summer to find stories about travel nightmares in airports all over the world. That's why the Aug. 31 deadline for the 6th Annual Road Warriors contest sponsored by AmericanWay, the inflight magazine of American Airlines, is perfect timing. The magazine is searching for the top Road Warriors. The winner will … [Read more...]
Elephant’s ‘spa day’ a missed publicity opportunity
Publicity Hound Sue Lowery of Chattanooga, Tennessee saw a short news item on one of her local TV stations about how the Bliss Spa in Dallas, Texas pampered an elephant the day before it was making its Dallas debut at the Ringling Brothers and Barnum & Bailey circus. She said the news … [Read more...]
Correcting press releases difficult with free services
Here's a great example of what can happen when you're writing a press release in a hurry. I was writing a release about my August 14 media relations and press release writing workshops, … [Read more...]
Promote an event with a ‘make-it-yourself’ food demo
If you're sponsoring an event that ties into food, take a lesson from a Dairy Queen in Elgin, Illinois. They were featured last week on the news on WLS Channel 7, ABC's station in the Chicago market, thanks to a simple idea their PR person pitched to the news department. DQ owner … [Read more...]
Spring gift show alerts media to gift-related products
If you have a product that would make a terrific gift for Mother's Day, Father's Day or Graduation Day next year, you should know about the Spring Product Media Event, a chance to get your product in front of journalists. Gift List Media and adVance Public Relations will present the event October 24 at the New York Marriott Marquis on Times … [Read more...]
Six Apart ‘Site of the Day’ needs publicity ideas
Nancy Mills of Los Angeles, California writes: "I'm the founder of Spirited Woman, a growing on-line and off-line women's empowerment community. We've just had some dynamite news. The Spirited Woman website is on Typepad, a blog platform owned by [Read more...]
Pitching top-tier editors? Let them critique your pitch
Aching to get into the New York Times, Time magazine, Forbes or People magazine? The Harvard Business Review? USA Today? Or Inc.? The Expertizing Forum, hosted by publicity expert [Read more...]
Website listing free NYC rehearsal space needs publicity help
Emily Bowles of New York, New York writes: "I work for a small New York City-based nonprofit that provides free website resources to performing artists (musicians, dancers, choreographers, producers/directors, actors, etc.) seeking rehearsal and performance spaces in NYC. "Our websites at [Read more...]
Gift store owner in Antioch, Calif. needs promotion ideas
Ted Fuller of Lafayette, California writes: "My friend has a gift store in the downtown area of Antioch, an older suburban city in California. At night, nearly all the shops shut down and the streets are almost deserted. "She's tried without success to stir up some action with the merchants association. After a brief period of remaining open at … [Read more...]
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