The Spring issue of The Public Relations Strategist, published by the Public Relations Society of America, has a fascinating [Read more...]
Nursing homes, sponsor a talent contest
My ears perked up last week when my local TV station aired a story about the Ms. Missouri Nursing Home Contest. I smiled when I saw the video of one of the frail contestants, in great "American Ido"l tradition, crooning "It Had to be You" into the microphone. I'm foggy on the details, but I seem to remember the reporter saying that the woman who … [Read more...]
Stem cell research book needs publicity ideas
Yvonne Perry of Nashville, Tennessee writes: "I am publishing my book 'Right to Recover: Winning the Political and Religious Wars over Stem Cell Research in America' through Nightengale Press. The publication date is October 2007. "I and need some help determining who my target market is and some tips on how I might best reach them. I have set up … [Read more...]
Special event publicity: Try for a Guinness World Record
If you're planning a special event, generate publicity by staging a fun publicity stunt, and try to get into the Guinness Book of World Records. Philadelphia is really turning up the heat for its annual Fiesta on the Parkway, part of the Sunoco Welcome America! Independence Day … [Read more...]
Pitch freelancers to increase your publicity hits
Start forming relationships with freelance writers if you want publicity. Many of them write articles for a variety of publications, which increases your chances for publicity. If they interview you for one article, they might rely on your expertise for another article for a different publication. [Read more...]
CD company needs ideas to target pet owners
Janice Roberts of Woodmere, New York asks: "I created a new kind of greeting card company called Happy 2B Music, Inc. We create and produce original music relating to various themes for particular niches of people, such as brides, moms-to-be, and pet lovers. "Each CD contains four original songs in a cute and colorful self-mailer with the lyrics … [Read more...]
What to do instead of complaining about negative publicity
When real estate agents were doing well several years ago, I don't remember them praising the media for running story after story about how they'd list a house one day and sell it the next.
OK, so the bubble burst. Media stories about this aren't responsible for lower sales. Agents need to work extra-hard and extra-smart. Get out of … [Read more...]
The Publicity Hound featured on That Marketing Show
Corporate P.R. people, start promoting your company's experts. That was one of dozens of tips I shared on Rodger Roeser's That Marketing Show. Just scroll down until you see my photo, and you can listen to the show. Rodger and I are both Buckeyes, and we both belonged to 4-H, and I thought I'd be able to stump him when I opened the show by asking … [Read more...]
How to find a virtual assistant teleseminar May 17
When I surveyed readers of my ezine two weeks ago, 84 people responded, and many asked me to explain what a virtual assistant is and how to find one. I'll explain that, and more, during an hour-long teleseminar "How to Find a Virtual Assistant to Help with Your Publicity Campaign" at 1 PM Eastern Time on Thursday, May 17. A virtual assistant is a … [Read more...]
Spiritual healers need publicity ideas
Mike New of Beverly Hills, California asks: "We have a spiritual healing and teaching practice called Spirituality Inside and Out. We provide guided meditation classes and personal healing sessions. "Michelle Morovaty is the main healer and has an interesting background. Seven years ago, she healed herself from Lupus using the power of her mind … [Read more...]
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