Holy Guacamole!
These two photos tell the whole story of Doggie Date Night each Monday at Fred's Mexican Cafe … [Read more...]
Give the media options and multiple spokespersons
This guest post is an excerpt from The Little Red Book of PR Wisdom, written by Brian Johnson of Australia, an award-winning journalist, a former news director, on-air presenter, producer, narrator, foreign correspondent and documentary maker, who … [Read more...]
Pros and cons of generating online publicity
This is the third in a three-part series on the advantages and disadvantages of print, broadcast and online publicity. The other two posts in the series are The Pros and Cons of Free Publicity in Newspapers and Magazines and … [Read more...]
Why growing a big audience doesn’t mean big publicity
UPDATE on Jan. 12: If you missed this webinar, you can watch the replay at 10 a.m. and 3 p.m. Eastern today only ( Saturday). The replay will not be available to download. So watch it today, or … [Read more...]
10 January story ideas for publicity, blogging, videos
Let's start of the new year on the right foot and fill the hopper with about a dozen story ideas you can pitch to the media and bloggers this month. Use these when the idea well is … [Read more...]
6 keys to outrageous success as an author
“Success is stumbling from failure to failure with no loss of enthusiasm.”
The quote is from Winston Churchill. But it could just as well have been from Jack Canfield.
He and co-author Mark Victor Hansen got 144 rejection letters from publishers who were … [Read more...]
How to check references if you’re hiring a publicist
Don't get caught with the Publicist from Hell.
That's easy to do if you've interviewed several candidates in-depth, you've chosen your top candidate and want to get started, but you miss the critical step of checking references before you sign on the dotted line. Don't let yourself become so giddy with excitement over an exceptional … [Read more...]
12 ways to use my free ebook on DIY publicity tips
It's my annual gift to you: "The Best of The Publicity Hound's Tips of the Week of 2012" ebook.
This year's book … [Read more...]
Authors: 9 things to do when you can’t afford a publicist
When self-published authors call me and want a referral to a book publicist, I always ask how much they've budgeted for a publicist.
They usually say: "Nothing" or "I haven't … [Read more...]
How to score maximum publicity in minimum time
Tim Ferriss, author of the best-selling book "The 4-Hour Work Week," says three problems might be stalling you from spreading the word about what you're doing:
You don't have video on YouTube. One of the best ways to promote yourself is by creating short videos and uploading them to your own YouTube channel. You can produce either "talking … [Read more...]- « Previous Page
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