Tim Ferriss, author of the best-selling book “The 4-Hour Work Week,” says three problems might be stalling you from spreading the word about what you’re doing:
- You don’t have video on YouTube. One of the best ways to promote yourself is by creating short videos and uploading them to your own YouTube channel. You can produce either “talking head” videos or screen capture videos that allow you take viewers on a video tour of a website for your book, for example.
But you’re intimidated by the technology. I admit it. I was, too, until I started doing it. The good news is that the more you do it, the easier it gets.
- You might be tempted to start at the bottom of the ladder and target only media outlets that are easy to get into, like newsletters, weekly newspapers and low-traffic blogs, especially if you’re just starting out.
- You don’t have a publicity blueprint that explains exactly what you’re going to promote, and when, because “I never know if things are going to change and I want the flexibility to turn on a dime.”
Thankfully, there are shortcuts. For example, I subcontract some of my video editing to a local high school student who charges me $10 an hour and is so technology-savvy that he produces his own movies with loads of special effects. I don’t use all the bells and whistles he adds to his videos. I just need somebody who can do simple video editing so I don’t have to get my hands dirty.
This Wednesday, Nov. 14, at both 2 or 7 p.m., you can listen to Ferriss explain how to save time and incorporate shortcuts into your promotion plan. He’ll be a guest on Steve Harrison’s free webinar on “How to Get Maximum Publicity in Minimum Time.”
Ferriss got a fair amount of criticism from people who said the book title makes it sound as though business owners can relax by the swimming pool 36 hours a week and work for only four. In reality, it’s all in how to define the world “work.” I read that the reason he gave the book that title was because it got the most clicks in a Google Adwords test, a way Internet marketers test headlines for sales copy and book titles before actually publishing.
That said, he has lots of publicity tips worth sharing that WILL work, and it’s worth a listen. Register for the webinar here via my affiliate link.
Afterward, return here and comment. What was Ferriss’s best tip? Do you disagree with anything he recommended?